Yves Rocher : international marketing
The Yves Rocher Group was creating in 1959 at La Gacilly in Britany (France). Nowadays, the group is composed by eight brands: Yves Rocher, Petit Bateau, Stanhome, Dr Pierre Ricaud, Daniel Jouvance, Kiotis, ID Parfums and Flormar.
The brand Yves Rocher is internationally well-known. With its expansion, the brand has decided even though to keep La Gacilly as its centre of operations: it claims its Britany origins. In France, Yves Rocher is the number one of cosmetics. Yves Rocher controls all the phases of the creation of its products: organic agriculture, search, production, packaging… The brand sends its products by correspondence, on the internet and in shops.
The most important in the Yves Rocher’s products is the plant. This understanding is its force. Yves Rocher has a large range of products and services. The brand sells shampoo, perfumes, make-up and cream for women and men. In its salons, Yves Rocher proposes also face and body cares, and depilation.
The brand is also involved in many human causes. The products are not tested on animals since 1989. And the Yves Rocher Foundation (2001) works for the planet’s protection, women…
Yves Rocher: an international success?
The Yves Rocher Group is present in 80 countries in the world. In 2012, the Group has realized 65% of turnover in Europe.
There are many reasons which could explain this international success. First, Yves Rocher is a French brand. And in the other countries, France represents mode and beauty. Also, French products are recognised as quality and healthy. So, a lot of consumers are connected with this French brand. The second reason is the characteristics of Yves Rocher’s products. In fact, they are all produced based on plant, so they are natural beauty products. And this, is the marketing positioning of the brand Yves Rocher.
And the last reason of the success comes from its marketing strategy. Yves Rocher has developed a big strategy of promotion. Consumers receive a lot of offers
The brand Yves Rocher is internationally well-known. With its expansion, the brand has decided even though to keep La Gacilly as its centre of operations: it claims its Britany origins. In France, Yves Rocher is the number one of cosmetics. Yves Rocher controls all the phases of the creation of its products: organic agriculture, search, production, packaging… The brand sends its products by correspondence, on the internet and in shops.
The most important in the Yves Rocher’s products is the plant. This understanding is its force. Yves Rocher has a large range of products and services. The brand sells shampoo, perfumes, make-up and cream for women and men. In its salons, Yves Rocher proposes also face and body cares, and depilation.
The brand is also involved in many human causes. The products are not tested on animals since 1989. And the Yves Rocher Foundation (2001) works for the planet’s protection, women…
Yves Rocher: an international success?
The Yves Rocher Group is present in 80 countries in the world. In 2012, the Group has realized 65% of turnover in Europe.
There are many reasons which could explain this international success. First, Yves Rocher is a French brand. And in the other countries, France represents mode and beauty. Also, French products are recognised as quality and healthy. So, a lot of consumers are connected with this French brand. The second reason is the characteristics of Yves Rocher’s products. In fact, they are all produced based on plant, so they are natural beauty products. And this, is the marketing positioning of the brand Yves Rocher.
And the last reason of the success comes from its marketing strategy. Yves Rocher has developed a big strategy of promotion. Consumers receive a lot of offers