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Project Management
International Journal of Contemporary Business Studies Vol: 3, No: 6. June, 2012 ISSN 2156-7506 Available online at http://www.akpinsight.webs.com

A Review on the Role of Managerial Levers in Innovation Management
Suriati Bt Zainal Abidin1 Sany Sanuri Bin Mokhtar2 Rushami Zien Bin Yusoff3 College of Business Universiti Utara Malaysia 06010 UUM Sintok, Kedah Darul Aman, MALAYSIA.
1, 2, 3

ABSTRACT
Managerial levers are essential elements to ensure the synchronization between people and system which would assist in implementing innovation in the organization. Based on the diverse literature, this paper reviews five types of managerial levers: strategy, organization structure, resource allocation, knowledge management and organizational learning and culture. Each lever has its beneficial function to be effectively assist innovation process. Despite the fact that innovation is a dynamic process and involved multi-dimensional factors, the role of managerial levers is considered fundamental building blocks that will shape innovation. This review indicates that managerial levers should be applied side by side in the innovation management in order to ensure that innovation is establish and managed efficiently. Keywords: Managerial Levers, Innovation Management, Innovation Process,

1. INTRODUCTION
Levers are the basic structure of any organization and it must be linked consistently to maximize efficiency (Steward, 2010). It is claimed that seven managerial levers are needed in order to be a strong company: strategy, structure, leadership, information and decision processes, people, culture, reward and incentives (Steward, 2010). In a study of cultivating new mental space for business innovation, managerial levers act as a technique that enable organizations to find new opportunity by adapting to rapid changes (Leibold, Voelpel, & Tekie, 2004). While in a case study of 124 companies in USA, it has shown that structural and skill levers of strategy implementation



References: International Journal of Contemporary Business Studies Vol: 3, No: 6. June, 2012 ISSN 2156-7506 Available online at http://www.akpinsight.webs.com Phromket, C., & Ussahawanitchakit, P

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