Project Report on Lux
Marketing Project Report on Lux Soap
By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad
Contents:
Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation
Recommendation
Reference
Company Profile - HUL
Company Profile - HUL
• • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer 20 distinct categories – Home and personal care products, food and beverages. HLL – HUL 100 factories – India – Manufacturing its diverse product range Headquarter: Mumbai Market share – Toilet soap category – 54.3%
Revenue Percentage:
Distribution Channel - HUL
Distribution Channel - HUL
2000+ Suppliers and associates 4000 Redistribution stockists Covering 1 million retail outlets Reaching 250 million rural consumers
Product Mix- HUL
The width of the HUL Product mix:
E.g:
The width of the product mix refers to the number of different product line the company carries
Personal wash
Laundry Skin care Oral care Deodorants Colour cosmetics Ayurvedic personal and health care
Shampoo
Tea Coffee Foods Ice cream Width = 12
The lenght of the HUL Product of the product mix refers to the total mix: The Lenght
number of items in the product mix. E.g: Personal wash: Lux, Lifebuoy, Liril, Hamam, Breeze, Dove, Pears, Rexona Laundry: Surf excel, Rin, Wheel Skin care: Fair & Lovely, Ponds, Vaseline, Aviance Oral care: Pepsodent, Close up Deodorants: Axe, Rexona Colour cosmetics: Lakme Ayurvedic personal and health care: Ayush
Shampoo: Sunsilk, Clinic
Tea: Broke bond, Lipton. Coffee: Bru Foods: Kissan, Annapurna, Knorr Ice cream: Kwality walls Width = 30
The depth of the product mix refers to the number of variants of each product offered in the line E.g: If close up
By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad
Contents:
Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation
Recommendation
Reference
Company Profile - HUL
Company Profile - HUL
• • • • • • • • • A 52% owned subsidiary of Anglo Dutch giant Unilever. India – 1888 India largest FMCG company Touching 2 out of 3 Indian consumer 20 distinct categories – Home and personal care products, food and beverages. HLL – HUL 100 factories – India – Manufacturing its diverse product range Headquarter: Mumbai Market share – Toilet soap category – 54.3%
Revenue Percentage:
Distribution Channel - HUL
Distribution Channel - HUL
2000+ Suppliers and associates 4000 Redistribution stockists Covering 1 million retail outlets Reaching 250 million rural consumers
Product Mix- HUL
The width of the HUL Product mix:
E.g:
The width of the product mix refers to the number of different product line the company carries
Personal wash
Laundry Skin care Oral care Deodorants Colour cosmetics Ayurvedic personal and health care
Shampoo
Tea Coffee Foods Ice cream Width = 12
The lenght of the HUL Product of the product mix refers to the total mix: The Lenght
number of items in the product mix. E.g: Personal wash: Lux, Lifebuoy, Liril, Hamam, Breeze, Dove, Pears, Rexona Laundry: Surf excel, Rin, Wheel Skin care: Fair & Lovely, Ponds, Vaseline, Aviance Oral care: Pepsodent, Close up Deodorants: Axe, Rexona Colour cosmetics: Lakme Ayurvedic personal and health care: Ayush
Shampoo: Sunsilk, Clinic
Tea: Broke bond, Lipton. Coffee: Bru Foods: Kissan, Annapurna, Knorr Ice cream: Kwality walls Width = 30
The depth of the product mix refers to the number of variants of each product offered in the line E.g: If close up
References: www.capitaline.com www.hul.com www.google.com www.wikipedia.com www.mbaparadise.com www.fmcg.com Questions???