The internal reason was comforting the emotions of the public. The government first promoted drama series. They were mainly about love story with a sad ending. The first ideology was the government wanted the public to articulate their emotions and focused on those dramas but not the bad economy.
The external reason was the government wanted to promote her international reputation. The dramas brought out many cultural issues. For example, South Korea claimed that the skills of acupuncture and moxibustion were first invested by Korea. The ideology behind is to bring out the message that Korea is the culture-leading country.
As the Japanese entertainment industry was a big success and can earn money, so, the government learned from Japan and developed entertainment industry in order to promote economy. According to the Deputy Director of Popular Culture Industry Team, Shin Jong-pil, the entertainment industry boosted the economy. The money earned by exporting entertainment industry increased from 0.5 billion US dollars in 2000 to 3.2 billion US dollars in 2010. Also, the average income that Bae Yong-jun (裴勇俊) was 10% of the GDP of South Korea. This reflected that the economy of Korea rebounded because of entertainment industry.
A. Reasons of South Korean popular culture being popular in Hong Kong In the 90s, Hong Kong’s culture was mainly influenced by Japanese culture. However, Hongkongers started feeling bored about that. As Korean culture started to develop and spread over Asia, it is a brand new style of culture for Hongkongers. At the same time, Hongkongers were not interested in local music and drama series, so, they tried to watch drama series. From time to time,