Negotiation is an indispensable part of our daily life, because it happens in our lives almost every day. Once we get rid of negotiation, we’re going to lose many of our rights, and right then it’s hard to express our true thoughts, and even if there are conflicts of interests, we can not protect our own benefits. In essence, the direct reason that lead to negotiation is the demands of negotiating parties, or the demand of the organization that one represents, can not be ignored when the other party meet their demand. Therefore, the main purpose of two parties participating in a negotiation, are not only to pursue their own needs, but also to find an acceptable solution for both parties through the exchanging of views and consulting. Former U.S. President John F. Kennedy had a famous saying in his inaugural speech, “let us never negotiate out of fear, but let us never fear to negotiate.”
On some level, negotiation is a mental game. We can learn from psychology that people’s needs, motives and behavior are closely related. What in a person’s mind affect his behavior, so psychology of business negotiation has important impact on the behavior in negotiation. Using psychological knowledge in negotiations will help people