Public Relations Notes
PR99 – Contemporary Public Relations
Study Guide 1. All of the following are to be considered when making ethical decisions in public relations EXCEPT: * Ethical decisions are based on: the public interest, employer or client, * professional organization code of ethics and personal values.
2. Which demographic group is the largest consumer of television, magazines, books, and newspapers? * Baby Boomers
3. “Respecting all opinions and supporting the right of free speech” is connected to which PRSA core value? * Fairness
4. According to Cabot’s Foundational Principles, “Clarity is more important than... * Cleverness
5. Critics often complain that PRSA’s code of ethics is not helpful because: * There is not punishment or a way to enforce it
6. Most professional groups believe that the primary purpose of establishing codes of ethics is: * To help society understand the role of Public Relations pro organizations can play a key & powerful role in advancing ethical practice.
7. What do the letters ROI stand for in business? * Return on Investment
8. Ethics in public relations begins with * What is right and What is wrong
9. A person filing a libel suit usually must prove which of the following?
1.False Statement
2. Identified
3. Actual Injury
4. Negligence
10. To use an employee’s image in product publicity, sales brochures, or advertising, the organization must have * Written Permission
11. Any e-mail an employee writes at work is Public there is not private property from work.
12. Which of the following can be copyright protected? * Brochures, Drawings, News Features, Slogans, Photographs, Corporate Symbols, etc.
13. All of the following are suggestions for “winning” in the court of law and the court of public opinion EXCEPT: 1.Make carefully planned public comments in the earliest stages of a crisis
Study Guide 1. All of the following are to be considered when making ethical decisions in public relations EXCEPT: * Ethical decisions are based on: the public interest, employer or client, * professional organization code of ethics and personal values.
2. Which demographic group is the largest consumer of television, magazines, books, and newspapers? * Baby Boomers
3. “Respecting all opinions and supporting the right of free speech” is connected to which PRSA core value? * Fairness
4. According to Cabot’s Foundational Principles, “Clarity is more important than... * Cleverness
5. Critics often complain that PRSA’s code of ethics is not helpful because: * There is not punishment or a way to enforce it
6. Most professional groups believe that the primary purpose of establishing codes of ethics is: * To help society understand the role of Public Relations pro organizations can play a key & powerful role in advancing ethical practice.
7. What do the letters ROI stand for in business? * Return on Investment
8. Ethics in public relations begins with * What is right and What is wrong
9. A person filing a libel suit usually must prove which of the following?
1.False Statement
2. Identified
3. Actual Injury
4. Negligence
10. To use an employee’s image in product publicity, sales brochures, or advertising, the organization must have * Written Permission
11. Any e-mail an employee writes at work is Public there is not private property from work.
12. Which of the following can be copyright protected? * Brochures, Drawings, News Features, Slogans, Photographs, Corporate Symbols, etc.
13. All of the following are suggestions for “winning” in the court of law and the court of public opinion EXCEPT: 1.Make carefully planned public comments in the earliest stages of a crisis