Purchase
D. Purchase Decision: Buying Value Three possibilities | From whom to buy | * which depends on such considerations * Terms of sale * Past experience buying from the seller * Return policy. | | When to buy | * which can be influenced by * store atmosphere * time pressure * a sale * pleasantness of the shopping experience. | During the purchase decision stage, the consumer may form an intention to buy the most preferred brand or product.
Key Points * During this time, the consumer may form an intention to buy the most preferred brand because he has evaluated all the alternatives and identified the value that it will bring him. * The final purchase decision, can be disrupted by two factors: 1. Negative feedback of others and our level of motivation to comply or accept the feedback. 2. The decision may be disrupted due to a situation that one did not anticipate, such as losing a job or a retail store closing down. * During this stage, the consumer must decide the following: 1. from whom he should buy, 2. when to buy, and 3. whether to buy
Examples
* Alternatively, they may also decide that they want to make the purchase at some point in the near or far future perhaps because the price point is above their means or simply because they might feel more comfortable waiting.
The purchase decision is the fourth stage in the consumer decision process and when the purchase actually takes place. During this time, the consumer may form an intention to buy the most preferred brand because he has evaluated all the alternatives and identified the value that it will bring him.
According to Philip Kotler, Keller, Koshy and Jha (2009), the final purchase decision, can be disrupted by two factors: 1. Negative feedback of others and our level of motivation to comply or accept the feedback. For example, after going through the need recognition, information search, and
Key Points * During this time, the consumer may form an intention to buy the most preferred brand because he has evaluated all the alternatives and identified the value that it will bring him. * The final purchase decision, can be disrupted by two factors: 1. Negative feedback of others and our level of motivation to comply or accept the feedback. 2. The decision may be disrupted due to a situation that one did not anticipate, such as losing a job or a retail store closing down. * During this stage, the consumer must decide the following: 1. from whom he should buy, 2. when to buy, and 3. whether to buy
Examples
* Alternatively, they may also decide that they want to make the purchase at some point in the near or far future perhaps because the price point is above their means or simply because they might feel more comfortable waiting.
The purchase decision is the fourth stage in the consumer decision process and when the purchase actually takes place. During this time, the consumer may form an intention to buy the most preferred brand because he has evaluated all the alternatives and identified the value that it will bring him.
According to Philip Kotler, Keller, Koshy and Jha (2009), the final purchase decision, can be disrupted by two factors: 1. Negative feedback of others and our level of motivation to comply or accept the feedback. For example, after going through the need recognition, information search, and