Purolator: Effective Compensation

Purolator handles everything starting from multichannel marketing to customer analytics. Engagement of the customers at an extraordinary level is required. It wants to solve the problem of ranking of customers as well as implementing of the go-to-market strategy. It has to work on the management of the performance of the sales and its planning. As well as the planning of Operational sales requires periodic enhancement as well. Competitive edge brought by clear boundary of sales and the reassigning of personnel
Problem:
Purolator is Canada’s well known freight and parcel solution provider. Through its vast coverage of employees and numerous vehicles, it handles 320 Mn of deliveries. Sales territories was not defined. It wanted to modernize its sales performance by increasing the number of customers. But it couldn’t instrument the customer engagement which it had planned for. It wanted to restructure the organization with incentive compensation.
Solution:
It gave the solution through Javelin Alignment Manager: so as to implement the dynamic alignment changes to be done by the ground mangers. Combined the system with enterprise resource planning, CRM and incentive compensation management