Purpose and Background Study
CHAPTER 1: THE PROBLEM 1.1 PURPOSE AND BACKGROUND OF THE STUDY
Kendra’s Driving School is one of the driving schools established in Muntinlupa City. It is owned and operated by Ms. Kendra Baliling. The school is located near the Land Transportation Office (LTO), Muntinlupa City. It was established in 2003 when the owner was given a car by her father which car she actually used in starting up the school. Despite its location, being near the LTO, it remains not popular to would-be clients. The company does not utilize the website to advertise itself, instead it uses only fliers to have itself known.
The purpose of this study is to provide Kendra’s Driving School its own official website so it could reach a wider base of clients in the Philippines.
1.2 THEORETICAL FRAMEWORK
A website is a collection of web pages (documents that are accessed through the Internet). A web page can contain any type of information, and can include text, color, graphics, animation and sound.
When someone gives you his/her web address, it generally takes you to his website's home page. From the home page, you can click on links to reach other sections of the site. Why do people visit a websites? Generally, people look at websites for two primary reasons – First, to find information they need, and second, is to complete a task.
In today's business environment, a website is absolutely necessary. It provides an avenue for people to find you and find out more about you. Unfortunately too many businesses take the wrong approach on how to build and market their websites.
Most companies stop their website development once the site is developed, and then move into marketing mode. The website becomes another product they have to market, rather than building a website that is the marketing vehicle for their products and services. We talk about website promotion quite a bit, which we understand is the process of getting the site visibility on the search engines, but getting people
Kendra’s Driving School is one of the driving schools established in Muntinlupa City. It is owned and operated by Ms. Kendra Baliling. The school is located near the Land Transportation Office (LTO), Muntinlupa City. It was established in 2003 when the owner was given a car by her father which car she actually used in starting up the school. Despite its location, being near the LTO, it remains not popular to would-be clients. The company does not utilize the website to advertise itself, instead it uses only fliers to have itself known.
The purpose of this study is to provide Kendra’s Driving School its own official website so it could reach a wider base of clients in the Philippines.
1.2 THEORETICAL FRAMEWORK
A website is a collection of web pages (documents that are accessed through the Internet). A web page can contain any type of information, and can include text, color, graphics, animation and sound.
When someone gives you his/her web address, it generally takes you to his website's home page. From the home page, you can click on links to reach other sections of the site. Why do people visit a websites? Generally, people look at websites for two primary reasons – First, to find information they need, and second, is to complete a task.
In today's business environment, a website is absolutely necessary. It provides an avenue for people to find you and find out more about you. Unfortunately too many businesses take the wrong approach on how to build and market their websites.
Most companies stop their website development once the site is developed, and then move into marketing mode. The website becomes another product they have to market, rather than building a website that is the marketing vehicle for their products and services. We talk about website promotion quite a bit, which we understand is the process of getting the site visibility on the search engines, but getting people