Qualcomm Stakeholders Paper

Qualcomm and their Stakeholders

MGT/521 – Management
Alan Hoffmanner
June 18, 2012

Qualcomm is a growing company that places high emphasis on the feedback and needs of their stakeholders. The company’s stakeholders play an important role in the success and support for the company and its mission purpose in the technology world. The company has adapted a system that allows all people who are directly or indirectly invested in the company have a part in the decisions that can be made. Qualcomm is always looking for the input and opinions of those who have a stake in the company and the actions it will make in the future. Employees, investors, customers, suppliers, government officials and representatives
of non profit organizations as well as in the community influence the policies and initiatives of the company. Qualcomm strives to have regular communication with their stakeholders, which in return allows the company and its employees to be smarter, better informed and a more competitive company (Stakeholder Engagement 2012). Qualcomm works closely with one of the internal stakeholders which would be their employees by providing ways to keep communication constant and open. Employees are one of the most important stakeholders for the company, which is why an employee’s input is important upper management in order to further their success and hear their input on decisions regarding Qualcomm’s future. To meet the needs of their employees and to fully understand the employee’s needs, management conducts surveys in order to understand what the employees want and think about current projects or events. Employee’s needs are expressed with an open-door policy which enables employees to discuss concerns not only just to their manager but to anyone in higher management including their chief executive officer. This dialogue can occur anytime the employee feels their needs are not being directly addressed by the company. Senior executives through interviews and video conferences also help the employees to understand the company’s strategy, their position in the industry as well as how the company is performing financially. As an employee of the company, I would want to feel that my opinion matters in the progress and success. As a possible future investor, the needs of the employees are important because they are the ones that help make results happen and help bring in revenue for the company. Also as a possible future investor, it is important to understand how a company addresses the needs of their investors and how they decide to reach goals that are wanted by investors. Qualcomm also holds quarterly conference calls and issue quarterly communications to report on the company’s progress (Stakeholder Engagement 2012). Investors also meet with the company’s senior executives and receive reports on each year’s financial results. At this time, the management also will discuss their vision of the future and will respond to investor questions and concerns at their annual stockholders’ meeting. Not only did they have these meetings, but they also hold an annual meeting with analysts to update investors on the progress of any current or future projects, and share insights about the company’s future. This meeting also allows investors to address any concerns or questions and the company will discuss their answers or solutions to any investor’s concerns. The company is very active with their investor’s feedback and will participate in investor conferences, tradeshows, and meet regularly with investors at road shows and in their corporate offices. Qualcomm is continuously working to take in the feedback they receive from their investors and this shows that the company takes feedback from their stakeholders as an important part of the company. Qualcomm also has an investor relations team which will engage with the investors on a less formal basis throughout the year. As a possible investor, I feel it is important to try and work their investors and keep the relationship positive in order to achieve a positive goal in the future. Investors want to see the company evolve and become more successful and in return bring in more revenue. With these meetings, this enables the investors to understand the progress of the company and know what the company is working on currently. Investor’s wants and needs are addressed very well by Qualcomm and keep the investors well informed on their investment. Another stakeholder that Qualcomm works closely with is their customers and suppliers. Qualcomm’s focus on their customers makes the competitive in their industry and allows them to be successful with their products.
Qualcomm is continuing to be the most competitive company for wireless technology. To keep up with the needs of the customers and understand what their customers as well as their suppliers want, Qualcomm connects with them regularly through business meetings, industry conferences and symposiums and networking events. Qualcomm also is involved in industry tradeshows and conferences. These shows and conferences allow customers to speak directly to Qualcomm about what their needs are and the direction they would want to see the company go with their wireless products. Qualcomm’s involvement in various activities or meetings shows that they value their investor’s input and what they are looking for Qualcomm to do in the future. The company also supports the small and diverse businesses and personally reaches out to them. They are involved with local supplier support agencies and development councils. Qualcomm works to stay connected with each other their investors and keep them informed on the company’s vision and goals as well as their progress throughout the year. This type of connection the company has is a very attractive aspect for the company. To invest with Qualcomm would be a good investment due to their extensive commitment to stay connected with their investors and work to fully understand their needs and wants within the
company. They work to hear the input and feedback from all types of the investors. Governments also play an important role for the company as investors and Qualcomm also works with these agencies to maintain their needs as well. The needs and wants of government agencies can be hard to balance for companies but Qualcomm also works with government stakeholders in addressing their needs.
Qualcomm has a Wireless Reach initiative, they work with the government stakeholders to assist them in using the wireless technology that is developed by Qualcomm in order to implement public programs. Government officials can also participate in the company hosted subject – specific informational sessions and conferences. The company also addresses the needs within the government by participating in working groups and agency taskforce initiatives. Qualcomm’s involvement with their investors is very impressive especially within the local
community. Qualcomm reaches within the local community especially through their programs and projects with educational institutions. The company works closely with the local universities to offer opportunities for employment. Besides taking an interest in the education of their employees or potential employees, their current employees serve on boards and committees of nonprofit organizations. Qualcomm is also a part of many public private alliances and regularly engage the nonprofit section with open dialogue. Employees are encouraged to participate within the community through volunteering. The company overall, works to reach out to all their investor’s and on a regularly meet with the different groups of investors in order to better understand their needs and wants from the company. Not only does the company take the time to listen to these investors, but they work to put their feedback into the company’s future goals. Qualcomm has been seen as a company that has a strong ability to receive stakeholder feedback and move forward with the feedback. As a potential investor, I would invest with the company knowing that they have a strong connection with investors and work to keep all of their investors informed of the company’s success. From the employee investors to the local community, there are many different ways that Qualcomm tries to reach out and receive feedback in order to improve the company from within. The company is a worldwide company and they have worked to keep their success growing constantly even with circumstances in the economy being questionable at times as well. The relationship Qualcomm has with each other their investor’s reflects that they care about any and all feedback that is received and strive to provide the best products worldwide.

References
Stakeholder Engagement . (2012). 2011 Social Responsiblity Report . Retrieved June 14, 2012, from Qualcomm website: http://www.qualcomm.com/about/citizenship/reporting/2011/company/ stakeholder-engagement
Yukl, G. (n.d.). Leading Change in Organizations. In Leadership in Organizations (7th ed.). (Original work published 2010) Retrieved from https://ecampus.phoenix.edu/content/eBookLibrary2/ content/eReader.aspx