An analysis and study is carried out on Dyson product and market profile to derive a quality management plan by utilizing the following quality management tool. * Root Cause Analysis * SWOT Analysis * Matrix Data Analysis * Affinity Diagram * Relationship Diagram * Matrix Diagram * Arrow Diagram * Tree Diagram * Process Decision Program
Main issues of the company are identified and broad objectives are laid out to dictate the direction of the specific tactics. Specific tactics based on the quality vision, mission and guiding principles are developed for Dyson to implement and create success.
1. Introduction
1.1 Project Definition
The purpose of this project is to improve and recover Dyson’s current Quality Strategy by classifying and nailing down the impending root causes that contributes to Declining Quality and Strained Customer Relationship, and thereby propose a total quality management strategy for Dyson.
1.2 Project Scope
The project report compromises of quality management tools utilized for the development of Dyson’s current Quality strategy.
2. Company’s Background
Dyson Limited is an electric domestic appliance manufacturing company headquartered in the UK, and founded in 1992 by Sir James Dyson. Their products include vacuum cleaners, washing machines and hand driers. Dyson machines are exported to 50 countries and it employs over 3,000 people worldwide. Dyson always comes out with products that use better technology, better design and better engineering for which they charge premium prices to fund research and development to help