Quantitative methods book
Chapter 4: Individual Perception and
Decision-Making
ORGANIZATIONAL BEHAVIOR AND DESIGN
1st Semester (Autumn)
GADE and GADE+GE
International Group
Bibliography
• Robbins, S.P. (2013): Essentials of Organizational
Behavior. Global Edition (12th ed.), Pearson Education.
• Chapter 6: Perception and Individual Decision Making
• Slides
• Class notes
Copyright © 2010 Pearson Education, Inc.
After studying this chapter, you should be able to:
1.
2.
3.
4.
5.
6.
Define perception and explain the factors that influence it.
Identify the shortcuts individuals use in making judgments about others. Explain the link between perception and decision making.
List and explain the common decision biases or errors.
Contrast the three ethical decision criteria.
Define creativity and discuss the three-component model of creativity. Perception
A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
The world as it is perceived is the world that is behaviorally important.
Factors Influencing Perception
Person Perception: Attribution Theory
Suggests that perceivers try to “attribute” the observed behavior to a type of cause:
Internal – behavior is believed to be under the
personal control of the individual
External –the person is forced into the behavior
by outside events/causes
Determinants of Attribution
Distinctiveness – whether an individual displays different behaviors in different situations (the uniqueness of the act)
Consensus – does everyone who faces a similar situation respond in the same way as the individual did
Consistency – does the person respond the same way over time
Determination of Attribution
Attribution Errors
Fundamental Attribution Error
The tendency to underestimate the influence of external factors and overestimate that of internal factors.
Self-Serving Bias
Occurs when individuals
Decision-Making
ORGANIZATIONAL BEHAVIOR AND DESIGN
1st Semester (Autumn)
GADE and GADE+GE
International Group
Bibliography
• Robbins, S.P. (2013): Essentials of Organizational
Behavior. Global Edition (12th ed.), Pearson Education.
• Chapter 6: Perception and Individual Decision Making
• Slides
• Class notes
Copyright © 2010 Pearson Education, Inc.
After studying this chapter, you should be able to:
1.
2.
3.
4.
5.
6.
Define perception and explain the factors that influence it.
Identify the shortcuts individuals use in making judgments about others. Explain the link between perception and decision making.
List and explain the common decision biases or errors.
Contrast the three ethical decision criteria.
Define creativity and discuss the three-component model of creativity. Perception
A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.
The world as it is perceived is the world that is behaviorally important.
Factors Influencing Perception
Person Perception: Attribution Theory
Suggests that perceivers try to “attribute” the observed behavior to a type of cause:
Internal – behavior is believed to be under the
personal control of the individual
External –the person is forced into the behavior
by outside events/causes
Determinants of Attribution
Distinctiveness – whether an individual displays different behaviors in different situations (the uniqueness of the act)
Consensus – does everyone who faces a similar situation respond in the same way as the individual did
Consistency – does the person respond the same way over time
Determination of Attribution
Attribution Errors
Fundamental Attribution Error
The tendency to underestimate the influence of external factors and overestimate that of internal factors.
Self-Serving Bias
Occurs when individuals
Bibliography: • Robbins, S.P. (2013): Essentials of Organizational Behavior