Questionnaire: Buying Behavior 
What all important in a footwear! -------------------------------------------------
We, the students of ICFAI Business School Hyderabad, are conducting a customer survey to know the buying behavior for footwear and to determine the important aspects which make a consumer to buy one.
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This research is purely for academic purpose and all the information provided by the respondents will be kept strictly confidential.
Q) Rate the following features on a scale of 1 to 5 in terms of importance you give to each feature while purchasing foot wears:
1 – Most Important 2 – Important 3 – Moderate
4 - Least Important 5 - Not Important S. No. | Features | 1 | 2 | 3 | 4 | 5 | 1 | Style | √ | | | | | 2 | Light Weight | | | | √ | | 3 | Durability | √ | | | | | 4 | Variability in Color | | | | √ | | 5 | Comfort | √ | | | | | 6 | Design | √ | | | | | 7 | Material | | | | | √ |
Q) Rate the following statements in terms of your agreement with the statement:
1 - Strongly Disagree 5- Strongly Agree
S. No. | Statements | Rating | 9 | I give importance to brand name while buying footwear | 1 | 10 | People’s perception is important | 2 | 11 | Price is most important factor while buying footwear | 1 | 12 | I regularly shop for footwear | 4 | 13 | I prefer the latest footwear in fashion | 2 |
Q) Rate the following sources based on their influence on you while purchasing foot wear
1- Least Influential 7 - Most Influential (14) Family 1 | 2 | √3 | 4 | 5 | (15) Friends
1 | √2 | 3 | 4 | 5 | (16) Peer Groups
√1 | 2 | 3 | 4 | 5 | (17) Advertisements
1 | √2 | 3 | 4 | 5 |
We, the students of ICFAI Business School Hyderabad, are conducting a customer survey to know the buying behavior for footwear and to determine the important aspects which make a consumer to buy one.
-------------------------------------------------
This research is purely for academic purpose and all the information provided by the respondents will be kept strictly confidential.
Q) Rate the following features on a scale of 1 to 5 in terms of importance you give to each feature while purchasing foot wears:
1 – Most Important 2 – Important 3 – Moderate
4 - Least Important 5 - Not Important S. No. | Features | 1 | 2 | 3 | 4 | 5 | 1 | Style | √ | | | | | 2 | Light Weight | | | | √ | | 3 | Durability | √ | | | | | 4 | Variability in Color | | | | √ | | 5 | Comfort | √ | | | | | 6 | Design | √ | | | | | 7 | Material | | | | | √ |
Q) Rate the following statements in terms of your agreement with the statement:
1 - Strongly Disagree 5- Strongly Agree
S. No. | Statements | Rating | 9 | I give importance to brand name while buying footwear | 1 | 10 | People’s perception is important | 2 | 11 | Price is most important factor while buying footwear | 1 | 12 | I regularly shop for footwear | 4 | 13 | I prefer the latest footwear in fashion | 2 |
Q) Rate the following sources based on their influence on you while purchasing foot wear
1- Least Influential 7 - Most Influential (14) Family 1 | 2 | √3 | 4 | 5 | (15) Friends
1 | √2 | 3 | 4 | 5 | (16) Peer Groups
√1 | 2 | 3 | 4 | 5 | (17) Advertisements
1 | √2 | 3 | 4 | 5 |