Radio Segregation And Record Sales

1. What is the relationship between radio airplay and record sales? Beginning in the 1950’s, radio stations play began to affect record sales. Radio stations began to play a variety of songs, including artists such as Elvis Presley and Bill Haley. When people heard songs they enjoyed on the radio, they tuned in to hope to hear the song again at some point. This drive to listen to these tunes help contribute to the record store boom. People would have to buy records to control when they could listen to these songs, for the only other way to hear the tunes was to hope it came on the radio.

2. What specific steps did the modern record stores in the film take to fuel the rebirth of their businesses? Name at least three. Modern record stores took specific steps to fuel the rebirth of their business by adapting to the modern marketplace. First, record stores begin to sell musical instruments and
This results in both large and small record stores to close.

4. How are the changes in the distribution of records similar to the changes in the distribution of books?
The changes in distribution of records is similar to the changes in distribution of books. Local, family-owned record stores lost many customers to the digital download and streaming industry just as local book stores lost many customers to the E-Book industry. Rather than listening to a vinyl, people listen via their smart phones or laptops. Similarly, rather than reading a physical book, people read via their smartphones, iPads, and Kindles.

Mom-and-pop record stores lost cliental to big-box stores such as Best Buy, Target, and even online retailers like Amazon just as mom-and-pop bookstores lost customers to big box stores such as Barnes and Noble and also Target. Traditional distribution from the publisher, to the wholesaler, to the retailer was common to bookstores and relates to the record story industry, from artist, to the record label, to the