essay. In addition what sets the rave subculture apart from other youth subcultures associated with music, is that technology plays an integral part in the formation and maintenance of the rave group. In 1988, Britain experienced what has come to be dubbed “the second summer of love,” a time and label now synonymous with the mass-mediated emergence of the all-night dance/drug culture known as Rave or Acid House. (Herman and Ott 284). The rave subculture emerged after Paul Oakenfold (a now famous DJ) rented a villa in Ibiza and brought down a bunch of DJ friends to celebrate his twenty-sixth birthday. There they were introduced to a new way of clubbing and a new drug called ecstasy. After returning home to the UK from a hedonistic summer in Ibiza, Oakfenfold decided to recreate the concept at a South London Club. (Reynolds 58). Reynolds states that Oakenfold persuaded the owner of a venue called Project Club, to let him start an illegal after-hours event. Oakenfold flew in Ibiza’s famous DJ Alfredo Fiorillo in from Ibiza and invited all the “main heads, the key people in London, from fashion to film to music to clubland” to attend the recreation of his hedonistic summer in the Mediterranean (58). “What these prime movers encountered was a complete sub-cultural package of slang, behavior, and clothing hatched during the summer in Ibiza.” (Reynolds 58).
essay. In addition what sets the rave subculture apart from other youth subcultures associated with music, is that technology plays an integral part in the formation and maintenance of the rave group. In 1988, Britain experienced what has come to be dubbed “the second summer of love,” a time and label now synonymous with the mass-mediated emergence of the all-night dance/drug culture known as Rave or Acid House. (Herman and Ott 284). The rave subculture emerged after Paul Oakenfold (a now famous DJ) rented a villa in Ibiza and brought down a bunch of DJ friends to celebrate his twenty-sixth birthday. There they were introduced to a new way of clubbing and a new drug called ecstasy. After returning home to the UK from a hedonistic summer in Ibiza, Oakfenfold decided to recreate the concept at a South London Club. (Reynolds 58). Reynolds states that Oakenfold persuaded the owner of a venue called Project Club, to let him start an illegal after-hours event. Oakenfold flew in Ibiza’s famous DJ Alfredo Fiorillo in from Ibiza and invited all the “main heads, the key people in London, from fashion to film to music to clubland” to attend the recreation of his hedonistic summer in the Mediterranean (58). “What these prime movers encountered was a complete sub-cultural package of slang, behavior, and clothing hatched during the summer in Ibiza.” (Reynolds 58).