Devry Event Management Course Project
Lalaland
Hector Canales
DeVry University Online
HOSP 330
Kelli Price
December 15, 2013
Table of Contents 1. Executive Summary 2. The Challenge 3. Company Analysis 4. Customer Analysis 5. Competitor Analysis 6. Political Factors 7. Economic Factors 8. Social Factors 9. Technological Factors 10. Goals 11. SWOT Analysis 12. Product 13. Price 14. Distribution 15. Promotion 16. Rules for Entering Lalaland 17. Potential Problems 18. Staffing, Resources, and Facilities 19. Appendix * Lalaland Line-Up * Lalaland Guest Survey * Lalaland Vendor Survey * Lalaland Flyer
Executive Summary I came into this scene when I went to reave called “Awakening” in 2008.After I attended this rave with some friends I decided I wanted to experience more of the rave scene and so I did. This so called rave scene has its own culture and community. When you become part of the scene you start to notice fellow ravers start speaking about P.L.U.R. which sounds like a mission statement. What it stands for is peace, love, unity, and respect. When you go to raves you can tell ravers follow this so called mission statement because they are friendly, giving, and helpful with whatever you need. Another thing I liked when I went to raves was when ravers were switching kandi with other fellow ravers. Kandi is a bracelet made out of beads. These bracelets are a symbol of unity between one another. I want to bring people from different states or worldwide to one specific event, as well as want everyone to be in harmony and worry free for the stay and to let them know there can be a place of peace, love, and unity while the rest of the world is in distress. For that moment they could be mined free and get to know other people of different cultures and know there culture as well as become longtime friends through the event. My main goal is just to bring as many people across the
Hector Canales
DeVry University Online
HOSP 330
Kelli Price
December 15, 2013
Table of Contents 1. Executive Summary 2. The Challenge 3. Company Analysis 4. Customer Analysis 5. Competitor Analysis 6. Political Factors 7. Economic Factors 8. Social Factors 9. Technological Factors 10. Goals 11. SWOT Analysis 12. Product 13. Price 14. Distribution 15. Promotion 16. Rules for Entering Lalaland 17. Potential Problems 18. Staffing, Resources, and Facilities 19. Appendix * Lalaland Line-Up * Lalaland Guest Survey * Lalaland Vendor Survey * Lalaland Flyer
Executive Summary I came into this scene when I went to reave called “Awakening” in 2008.After I attended this rave with some friends I decided I wanted to experience more of the rave scene and so I did. This so called rave scene has its own culture and community. When you become part of the scene you start to notice fellow ravers start speaking about P.L.U.R. which sounds like a mission statement. What it stands for is peace, love, unity, and respect. When you go to raves you can tell ravers follow this so called mission statement because they are friendly, giving, and helpful with whatever you need. Another thing I liked when I went to raves was when ravers were switching kandi with other fellow ravers. Kandi is a bracelet made out of beads. These bracelets are a symbol of unity between one another. I want to bring people from different states or worldwide to one specific event, as well as want everyone to be in harmony and worry free for the stay and to let them know there can be a place of peace, love, and unity while the rest of the world is in distress. For that moment they could be mined free and get to know other people of different cultures and know there culture as well as become longtime friends through the event. My main goal is just to bring as many people across the