The famous Golden Arches arrived in the Philippines in 1981 when George T. Yang president of Mc George Food Industries was awarded franchising privilege in the country by McDonald's international. The first store opened in the busy university area of Morayta while the second was established in the prime commercial area of Cubao beside New Frontier Theater.
McDonald was started open in September 8, 2013 located in Maharlikha Highway A. Bonifacio St. Barangay Rizal Gumaca, Quezon. Mr. Kim Jayson Faminiano is the (Current Restaurant Manager) of McDonald here in Gumaca. There are a lot of people who witnesses the grand opening of McDonald’s Gumaca. They have Fifty people in Actual Crew; Three LSM; Two Maintenance; Five Crew Chief in the kitchen and Nine Management Team.
McDonald objectives is to shift focus employment seeking culture to employment creation culture. To understand the actual and basic operation not only a multi-national store but to be multi-million store in the world. Also to let customer experience how to execute excellent customer satisfaction.
They have two customer satisfaction, the External customer and Internal customer. External customer are the people who can buy the product of McDonald’s Gumaca that give them the sales and profit in store. While Internal customer are the employee of the store who can give the customer satisfaction of the consumer and give the quality service of the employee.
Since then, McDonald's has introduced so many innovations that captured the hearts of the Filipinos. It was McDonald's who first offered the Value Meals and the Happy Meal. It was McDonald's who first provided employment opportunities for students. And it was McDonald's who first played an active role in helping out in the community through McDonald's Charities.
Descrition
McDonald’s Gumaca vs Jollibee Food Corporation
Marketing Strategy Dev’t.
Business Analysis