Ready meals market has increased the sale of many supermarkets. A case study of Tesco
Ready meals market has increased the sale of many supermarkets. A case study of Tesco
Table of contents
1. Introduction
The developments in policy and technology in 1990s led to a huge change in food industry. All the business have become automated and globalised and because of acquisitions and mergers the main competitors grown, and more dominant but more efficient. As the birth rates had declined and life expectance increased, the population of UK grew up and became older. The number of working women has increased; families have less time to spend together on eating and single person household number has increased. All this along with the rising affluence led to the great demand for the convenient and quick availability of food which required little preparation. But there are important differences among the drinking and eating habits of people of UK and the European neighbours (Ahlgren et.al, 2005).
Though the prices of food have increased at great rate than the general retail price the farm gate price did not increase at same rate. The strength of sterling and competition from the imports against the Euro seemed main factors which forced the downward pressure on the prices. Some increase in volume of the imported foods is because of the increase in demand by consumer for the availability of some fresh foods all the year round, their wide variety and number of choices (An eye on UK ready meals market, 2004).
The convenience food or ready-meal is famous among the western countries. The ready-meal companies in UK are taken to be among prospective markets because of the changing trend of socio-economy in country. The members working prefer the ready-meals because it saves their time, tediousness and labour of cooking (Convenience foods, 2005). So, convenience has become the main reason for its innovation and the development of product in every food market.
Table of contents
1. Introduction
The developments in policy and technology in 1990s led to a huge change in food industry. All the business have become automated and globalised and because of acquisitions and mergers the main competitors grown, and more dominant but more efficient. As the birth rates had declined and life expectance increased, the population of UK grew up and became older. The number of working women has increased; families have less time to spend together on eating and single person household number has increased. All this along with the rising affluence led to the great demand for the convenient and quick availability of food which required little preparation. But there are important differences among the drinking and eating habits of people of UK and the European neighbours (Ahlgren et.al, 2005).
Though the prices of food have increased at great rate than the general retail price the farm gate price did not increase at same rate. The strength of sterling and competition from the imports against the Euro seemed main factors which forced the downward pressure on the prices. Some increase in volume of the imported foods is because of the increase in demand by consumer for the availability of some fresh foods all the year round, their wide variety and number of choices (An eye on UK ready meals market, 2004).
The convenience food or ready-meal is famous among the western countries. The ready-meal companies in UK are taken to be among prospective markets because of the changing trend of socio-economy in country. The members working prefer the ready-meals because it saves their time, tediousness and labour of cooking (Convenience foods, 2005). So, convenience has become the main reason for its innovation and the development of product in every food market.
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