Q2:
I would target on Kauri Lane and Rimu Place’s houses with double garage, the streets that connect to the reserve, as the rare species of ducks are living in the lake.
Q3: a) I am an experienced real estate sales person in this area and I have a serious cash buyer at the moment. b) Less stress and more gain
Q4:
a) I would sending fliers and ring the potential clients live in Kauri lane, two streets that connect to the reserve, totally about 100 houses.
b) The cost for fliers about $600 as $6 each, and the mobile plan is about $79 per month. These will takes up to 10 hours.
c) This market segment is the house owners in Kauri Lane, where have a lake in the reserve at the end of the street, which is an upper residential real estate market that suitable for the company.
Q5: Benefits of my marketing plan: to promote my self to house owners, build environment friendly brand image for the company, as well as to expand brand awareness for Hampton Realty effectively.
Q6:
a) I will write emails to my existing customers on my database and ring them as well.
b) This marketing campaign would only cost time to sending emails, within an hour or so. The mobile plan cost per month is about $79. These would take no longer than 4 hours.
Q10. Feedback that I have got for the flier is very good; it is elegant and memorable, it’s suitable for the target segment, which is the upper level resident. Everyone in the class would like to ring me if they are the prospective clients who received the flier. The cost is slightly high, but it is worth to do so as my goal is to attract people with higher living standers. The advise I have got for the flier is to change the title of the flier, so I would change the “Dear Vendor” to “Dear home