Preview

Reebok International Ltd.

Good Essays
Open Document
Open Document
5357 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Reebok International Ltd.
Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.

Reebok’s mission & vision-Always Challenge and Lead through Creativity

Reebok believes that human rights are most important thing as like as every person needs apparel to wear. For this reason the company is providing the best and modern technology in the form of the footwear and apparel to the customer. The Reebok Charter establishes the mission of the company and clearly states the company 's philosophy of doing business and its core values. The goal of the Reebok is to become the largest and most profitable sportswear. In their mission statement they said that the company is providing the best and modern technology in the form of the footwear and apparel to the customer. Reebok offers various apparels and sportswear through Reebok brand, Rockport, the Greg Norman collection and the Ralph Lauren Polo sport line. Moreover the company offers the competitive price and they also communicate with the customer and changing their needs according to their global vision.

In October 2001 Reebok launched women apparel

Reebok is actually global company. They are targeting no athletic users for their product. Thus they are also targeting women for their product as they believe “It’s a women’s world” did campaign to catch the attention of women. The Rockport Freestyle Women 's Hi Fitness aerobic shoe provides you with strong support from the sole of foot. Lauren is also focused on the women product however they are mainly focused on the footwear of women.

Foundation of Reebok

Reebok is a British producer of athletic footwear and apparel. The beginning of Reebok can be traced back to as early as the 1890s. A man by the name of

You May Also Find These Documents Helpful

  • Powerful Essays

    Nike was incorporated in 1968 and has become arguably synonymous with elite footwear/apparel amongst the world population (Nike 10K, 2009). Nike’s primary business “is the design and development and worldwide marketing of high quality footwear and apparel” (2009, pg.1). In addition, Nike also designs/markets sports equipment and accessory products. Nike puts a heavy emphasis on investing in the innovation and design of their products to give their customers a high-quality product. Nike is the largest seller of athletic footwear and apparel in the world (2009). Nike sets the bar for other companies in the sports apparel/footwear industry, like Under Armour.…

    • 5144 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    Nike Ethics Case Study

    • 735 Words
    • 3 Pages

    In 2011, “Adidas’ revenues amounted to $17.42 billion, while Nike leads with $21.77 billion (Barth, 2012).” Historically, Reebok, owned by Adidas, has been one of Nike’s top brand name competitors. Nike gained a large advantage over their opponent when the company took over as the NFL's exclusive maker of on-field apparel, including the players’ footwear. Nike’s new deal took effect in April of 2012, when NFL owners approved a five year exclusive uniform apparel deal with Nike. The New York Times reported that the Reebok/NFL 10 year contract “was originally worth at least $250 million to the league,” and it has most likely appreciated in value over the past decade (Barth, 2012). In an interview, retired President of Nike brand, Charlie Denson, stated, “Partnering with the NFL really puts us in a position where we can continue to fuel the growth in the United States (Bloomsburg,…

    • 735 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Phil Knight bio

    • 1604 Words
    • 7 Pages

    As mentioned earlier, the global sportswear market is considered to be highly competitive. The behemoths of the sports apparel and equipment industry are; Nike, Adidas, Reebok and Puma. Adidas emerged in the industry before Nike and now the Adidas Group owns both Reebok and Adidas. Adidas is the largest sportswear manufacturer in Europe and second largest in the world (“Adidas Group History”). On the other hand, Puma is well known for its soccer shoes and formula one and NASCAR clothing. Presently, they distribute products in more than 120 countries (“PUMAs new archive 2007”). Both Adidas Group and Puma originated in Germany. Product innovation remains a focal point in gaining market share in this industry and to accomplish this, these companies are making technological advancements in order to keep up with changing trends in fitness. Product innovation is the creation and introduction of a good or service that is either new or improved on previous goods or services (Wise,…

    • 1604 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Nike & Reebok

    • 4042 Words
    • 17 Pages

    Reebok 's ancestor-based company came from the United Kingdom and it was founded for one of the best reasons, to give athletes the best running shoes. Around 1890, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in the process of making shoes by hand for top runners. Before long he started the fledgling company J.W. Foster and Sons and were exposed to international clientele with distinguished athletes. The company became known as Reebok, named for an African gazelle in 1958, when the founder 's grandsons started a companion company. Reebok 's products are available in more than 170 countries and they are #2 in the U.S. shoe making market.…

    • 4042 Words
    • 17 Pages
    Powerful Essays
  • Good Essays

    Under Armour Vs Roshe's

    • 426 Words
    • 2 Pages

    Athletic shoes are more and more desired by consumers for their unique designs, great comfort, and durable material. As a result, athletic companies constantly enhance their products to attract more customers. Athletic shoes are often wore for everyday circumstances, not just athletic events, so comfort and durability is a must-have. Roshe’s are a highly popular shoe brand made by the company Nike. Roshe’s are stylish and comfortable shoes that are rather inexpensive considering how well they hold up; therefore, anyone can benefit from a pair of Roshe’s, not merely athletes.…

    • 426 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Sanford C.Bernstein & Co.LLC, 2001, Black Book-Nike & Reebok: Changes Afoot. Bernstein Global Wealth Management, 1345 Avenue of the Americas, New York New York 10105-0096,United States of America…

    • 1430 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Reebok Controversy

    • 509 Words
    • 3 Pages

    Article 19 of the ICCPR states that "[e]veryone shall have the right to hold opinions without interference" and "everyone shall have the right to freedom of expression." Human beings everywhere have different opinions and views, that's one of the many things that make us all individuals. With that being said, being respectful and not crossing boundaries doesn't always turn out so ideally. Some companies actually believe that crossing these boundaries are good ways to connect with or reach the possible buyer. This strategy is a risky one and could obviously backfire at any time a new ad is released.…

    • 509 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    New Balance has been one of the top five producers of athletic footwear in the world for over thirty years. Nike is the leader with 43% of the global market. However, the combining of the second and the third most powerful producers (Adidas & Reebok) has created a new rival for Nike in terms of size, and has boosted Adidas’s shares in the US.…

    • 545 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Adidas Industry Analysis

    • 964 Words
    • 4 Pages

    The Adidas Group is a worldwide operating German sports apparel manufacturer with its head office in Herzogenaurach. The company was founded in August 1949 and named after its founder Adolf (Adi) Dassler. With the winning of the World Cup 1954 in Bern by the German national team, the Adidas soccer shoes became world-famous. The German team played with Adidas soccer shoes where you could replace the studs – a new innovation in those days. In the following years Adidas expanded its production beyond athletic footwear and produced sportswear and equipment. In 1989 the company became a corporation. In 2006 Adidas took over their British rival “Reebok” with the goal to accelerate its drive in the U.S. market and to approach Nike, the world market leader in the athletic footwear industry. Today, Adidas is still trailing Nike. The Adidas Group consists of the brands Adidas, Reebok and Tailor-Made.…

    • 964 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Reebok Case

    • 4352 Words
    • 18 Pages

    Keep Reebok brand exciting - Five TV ads each sold a different sports shoe Reinforce its brand position in consumers ' minds - Four themes: performance, new technology, "classic" styling, and fashion Reinforce Message Delivery - used "real people" instead of star athletes (as research showed: purchases decision were more influenced by friends/ relative than star athletes) Reposition itself into more fashionable image - 70% of tennis category expenditure was allocated to lifestyle/fashion- oriented ads Rekindle the vitality of Reebok name - umbrella advertising: freedom of expression Excite Reebok brand dealers - Olympic advertising…

    • 4352 Words
    • 18 Pages
    Powerful Essays
  • Satisfactory Essays

    Business Policy

    • 270 Words
    • 2 Pages

    Adidas has a Global Presence with over 2400 stores worldwide in a variety of regions. These alone account for nearly €2.8bil.…

    • 270 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Essay 1 Advertisement

    • 549 Words
    • 2 Pages

    The Reebok advertisement as mentioned, features a very clean and sheek color scheme. Using white and beige color throughout, with bright pink color only pertaining to the product itself and the products description. While encouraging the consumer to easily find the focal point, the bright pink color stands out in such a way that the consumer will be drawn to the sneaker as well as the benefits this product provides. Also shown in the bottom right corner, is the amount of traction the shoe provides for any athletic buyer. The strategic use of a bright bold colors and great traction creates a successful advertisement that the consumer will want to buy.…

    • 549 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    3. Having been an athlete I remember my first pair of Adidas and how excited I was just to sport the logo with three white bars across my black shoes. The biggest issue for me was that they were flat shoes and I have very high arches. I equated Adida with ‘Misery’. My arches were so high that when my feet were wet the marks from my feet looked like the middle of my feet never touched the ground between the heel and the ball of my foot, so my favorite shoes have always been Reebok and Rockport for walking and hiking. I can stay in them all day long without complaints. Rockport has solid arches and shoes built for just about anything you can imagine. I thought they were pricey, but when they last longer you are more willing to pay the price. Adida now lists over a dozen different types of sports shoes on their website. So basically, the advantages I can see to the buyout was that Reebok and Rockport were given a larger field to compete in - because I will bet that not every European has flat feet. ahhhh....…

    • 300 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Summary of Reebokcompadv

    • 254 Words
    • 2 Pages

    Reebok has the ability to use new technologies to design newer and improved footwear. Reebok not only keep up with the latest trend, but they also work with designer companies such as emporia Armani that fits in with the fashion to keep up with younger generations.…

    • 254 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Fdi in India

    • 3662 Words
    • 15 Pages

    n International Journal of Engineering and Management Research, Vol. 2, Issue-1, Jan 2012 ISSN No.: 2250-0758 Pages: 31-36 www.ijemr.net FOREIGN DIRECT INVESTMENT IN RETAIL IN INDIA Dr. Gaurav Bisaria Assistant Professor, Faculty of Management & Research, INTEGRAL UNIVERSITY, Lucknow, INDIA. gaurav_or@rediffmail.com I. INTRODUCTION FDI Foreign direct investment (FDI) or foreign investment refers to the net inflows of investment to acquire a lasting management interest (10% or more) in an enterprise operating in an economy other than that of the investor.…

    • 3662 Words
    • 15 Pages
    Powerful Essays