Reebok’s mission & vision-Always Challenge and Lead through Creativity
Reebok believes that human rights are most important thing as like as every person needs apparel to wear. For this reason the company is providing the best and modern technology in the form of the footwear and apparel to the customer. The Reebok Charter establishes the mission of the company and clearly states the company 's philosophy of doing business and its core values. The goal of the Reebok is to become the largest and most profitable sportswear. In their mission statement they said that the company is providing the best and modern technology in the form of the footwear and apparel to the customer. Reebok offers various apparels and sportswear through Reebok brand, Rockport, the Greg Norman collection and the Ralph Lauren Polo sport line. Moreover the company offers the competitive price and they also communicate with the customer and changing their needs according to their global vision.
In October 2001 Reebok launched women apparel
Reebok is actually global company. They are targeting no athletic users for their product. Thus they are also targeting women for their product as they believe “It’s a women’s world” did campaign to catch the attention of women. The Rockport Freestyle Women 's Hi Fitness aerobic shoe provides you with strong support from the sole of foot. Lauren is also focused on the women product however they are mainly focused on the footwear of women.
Foundation of Reebok
Reebok is a British producer of athletic footwear and apparel. The beginning of Reebok can be traced back to as early as the 1890s. A man by the name of