International Marketing | MARK 465
Fall Quarter 2013
Geroulis
The task of “meta-thinking” is perhaps the most important process involved in transforming ideas into action. Meta-ideas – ideas about how to support the production and transmission of other ideas – are best approached within the Academy.
So, against this Meta-Thinking backdrop, please read this passage from Anthony Kronman’s, Education’s End: Why our College & Universities Have Given Up Teaching the Meaning of Life
Students today come to college believing that the most important choice they face is that of a career. Many are undecided about which career to pursue. But nearly all assume that a fulfilling life can be lived only within the channels of a career, which defines a pathway with more or less fixed expectations and rewards. The challenge, as they see it, is to get into the right channel-the right groove-so they can be steered by its demands. The pressures of specialization push students in this direction, and they can hardly be faulted for going along. But a career-any career-has a horizon narrower than that of the life of the person whose career it is.
Think about it. Reflect on it.
Now read this passage from Brynjolfsson & McAfee, Race Against The Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy
The stagnation in median income is not because of a lack of technological progress. On the contrary, the problem is that our skills and institutions have not kept up with the rapid changes in technology. In the 19th and 20th centuries, as each successive wave of automation eliminated jobs in some sectors and occupations, entrepreneurs identified new opportunities where labor could be redeployed and workers learned the necessary skills to succeed. Millions of people left agriculture, but an even larger number found employment