Related Literature About Social Mobalog

Existing literatures trying to explain how Filipinos absorb information they get from online sources seem to be crude. More specifically, there have been no studies done to explore how information provided by different internet sources prompts Filipinos to exchange knowledge among peers and eventually result into social mobilization.
The advancement of technology has brought us not only the easiness of communication and being connected, but also made us closer and to anything happening around us. Contents published on online publications are immediately delivered to the readers with the aid of social media. In a snap, the once lengthy process now only takes seconds. Audiences can now immediately be brought to the action where the news is happening. This contention also brewed the rise of citizen journalism.
In the local setting, for example, the usage of social mobilizations in planning advocacies and assistance is needed to accomplish
Credibility management is the key to gain trust and reverence. In communication research, the credibility of the communicator has widely been suggested to influence the processing of the communicated content and the change of audience attitudes and beliefs (Burgoon & Hale, 1984; Hovland, Janis, & Kelley, 1953). When individual audiences rely more on a certain communication medium for information seeking, they are likely to rate the medium more credible than other media (Johnson & Kaye, 1998; Kiousis, 2001) Therefore, every individual pays much attention to the media that they perceive to be