2.1 Introduction
British Airways, also referred to by its shorten name BA, is the largest airline in the United Kingdom based on fleet size, international flights and international destinations. When measured by passengers they carried, it is second-largest in United Kingdom. The airline headquarter is in Waterside and its main hub is at London Heathrow Airport.
In November 2010, BA put forward a proposal that it was going to reduce the number of cabin crew from 15 to 14 on long haul flights. Further more , the company was going to give employees a pay cut and reduce employee benefits. The Unite Union a has strong dissatisfaction about the new contracts to be given to new staff and …show more content…
4. The merger between British Airways and Iberia.
This is a new lesson for British Airlines, the company must learn for. Because of the economic crisis, it serious loss, rather than the change of the system, it uses a serious cuts.This leads to chaos and instability corporation this is unnecessary.BA has decided to reduce staffing levels in long-haul flights and also reduce the benefits of employees. This caused some strikes and BA spent about 150 million pounds.This is dilemma that BA failed to perform.
Organizations must be fully aware of the status quo, clearly explains why the existing system can not continue. BA can present the facts and figures in front of the stakeholders, such as sales number, revenue and profit. BA has become one of the most troubled airlines lack of punctuality and quality services.
Organizations must be able to understand their role in the whole operation of the business. The core must be targeted, which is attitude and value system should inevitably be challenged. Just like construction must be on a rock-solid foundation to support the whole structure, attitude and value system must be the foundation of the