Report on Buyer Behaviour in B2B
1 Assignment I - Consumer Behaviour (23 Oct 12) AFP 12/ STUDY GROUP 6
REPORT ON UNDERSTANDING CONSUMER BEHAVIOUR: BUSINESS TO BUSINESS (B2B)- COMPUTER NETWORKING SYSTEMS
Objective 1. To understand the concepts of ‘Buyer Behaviour and Segmentation’ in a specific product situation through application. Definition of Product Category and Description of Product 2. The product category is B2B Products in which Computer Networking Services has been selected. A brief description of these is given below:(a) B2B Products. Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. The volume of B2B (Business-to-Business) transactions is much higher than the volume of Business to Customer, B2C transactions.
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(b) Computer Network Services. A network service is a service hosted on a computer network. With increasing reliance on IT and the ‘web’, the need for networked computers to optimise IT and ITES is all pervasive. The term network service covers a wide range of services deliverable by companies in this field some of the examples being engineering services, Virtual Private Networks, Internet, Network Management Services, Data Centre and Co-location Services and Value Added Services like Internet Telephony and Enterprise Mailing Solutions, business transformation, enterprise & custom applications, infrastructure management, business process outsourcing etc. As is evident the scope of CNS applications is extremely diverse and varies across industries. Consequently, these services demand customised development and configuration. 3. Why this particular product is interesting. In general B2B products forming a larger share of business activities are naturally interesting. Within B2B products, CNS is particularly interesting in the Indian context as internet usage of in India is on the threshold of an exponential growth. Presently worth about 100 Bn USD
REPORT ON UNDERSTANDING CONSUMER BEHAVIOUR: BUSINESS TO BUSINESS (B2B)- COMPUTER NETWORKING SYSTEMS
Objective 1. To understand the concepts of ‘Buyer Behaviour and Segmentation’ in a specific product situation through application. Definition of Product Category and Description of Product 2. The product category is B2B Products in which Computer Networking Services has been selected. A brief description of these is given below:(a) B2B Products. Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. The volume of B2B (Business-to-Business) transactions is much higher than the volume of Business to Customer, B2C transactions.
[1][2][3]
(b) Computer Network Services. A network service is a service hosted on a computer network. With increasing reliance on IT and the ‘web’, the need for networked computers to optimise IT and ITES is all pervasive. The term network service covers a wide range of services deliverable by companies in this field some of the examples being engineering services, Virtual Private Networks, Internet, Network Management Services, Data Centre and Co-location Services and Value Added Services like Internet Telephony and Enterprise Mailing Solutions, business transformation, enterprise & custom applications, infrastructure management, business process outsourcing etc. As is evident the scope of CNS applications is extremely diverse and varies across industries. Consequently, these services demand customised development and configuration. 3. Why this particular product is interesting. In general B2B products forming a larger share of business activities are naturally interesting. Within B2B products, CNS is particularly interesting in the Indian context as internet usage of in India is on the threshold of an exponential growth. Presently worth about 100 Bn USD