Report On Dolmen Mall
REPORT ON DOLMEN MALL CLIFTON
Principles of Marketing
Submitted to:
Syed Bilal Ahmed
Submitted By:
Rabia Siddiqui
Date: 11/01/2015
Report on Dolmen Mall
The purpose of conducting this research on Dolmen Mall Clifton is to understand the concept of how marketing has evolved in Karachi? How local brands and international brands become more popular? What type of strategies they use to become a leading brand? How they attract and retain the customers? how the Dolman Mall carry out their marketing strategies and what they are doing and how they are working for their establishment?About their location, their pricing, their values and the customer expectations from those values etc.
Dolmen Mall Clifton
Dolmen Mall Clifton has revolutionized the retail landscape of Pakistan. Located at the waterfront, at the intersection of the upscale Defence and Clifton neighborhoods, this mall integrates the best in food, fashion and leisure. It also has a number of book stores such as Liberty. For serious shoppers, Dolmen Mall Clifton is the best mall to be at. It is the part of a dolmen city projects in the country developed and operated by the Dolmen Group and was the former site of hotel and casino which were being built in the 1970’s by the late Prime Minister of Pakistan, Zulfiqar Ali Bhutto. It provides the Pakistani shopper exclusive excess to some of the world’s most popular retail brands and eateries, attracting customers from all over the country to its door. The mall has a total built-up area of approximately one million square feet and a gross leasable area of 600,000 square feet spread over three levels .Anchored by Hyperstar and Debenhams, Dolmen Mall Clifton has a strong mix of local and international brands including Mango, Next, Nike, Mothercare, Nine West, Timberland and Charles & Keith. With 130 retail outlets, a multi-level department store and a food court that accommodates 1200 customers, Dolmen Mall Clifton is the largest shopping mall in Karachi.
Dolmen
Principles of Marketing
Submitted to:
Syed Bilal Ahmed
Submitted By:
Rabia Siddiqui
Date: 11/01/2015
Report on Dolmen Mall
The purpose of conducting this research on Dolmen Mall Clifton is to understand the concept of how marketing has evolved in Karachi? How local brands and international brands become more popular? What type of strategies they use to become a leading brand? How they attract and retain the customers? how the Dolman Mall carry out their marketing strategies and what they are doing and how they are working for their establishment?About their location, their pricing, their values and the customer expectations from those values etc.
Dolmen Mall Clifton
Dolmen Mall Clifton has revolutionized the retail landscape of Pakistan. Located at the waterfront, at the intersection of the upscale Defence and Clifton neighborhoods, this mall integrates the best in food, fashion and leisure. It also has a number of book stores such as Liberty. For serious shoppers, Dolmen Mall Clifton is the best mall to be at. It is the part of a dolmen city projects in the country developed and operated by the Dolmen Group and was the former site of hotel and casino which were being built in the 1970’s by the late Prime Minister of Pakistan, Zulfiqar Ali Bhutto. It provides the Pakistani shopper exclusive excess to some of the world’s most popular retail brands and eateries, attracting customers from all over the country to its door. The mall has a total built-up area of approximately one million square feet and a gross leasable area of 600,000 square feet spread over three levels .Anchored by Hyperstar and Debenhams, Dolmen Mall Clifton has a strong mix of local and international brands including Mango, Next, Nike, Mothercare, Nine West, Timberland and Charles & Keith. With 130 retail outlets, a multi-level department store and a food court that accommodates 1200 customers, Dolmen Mall Clifton is the largest shopping mall in Karachi.
Dolmen