Research Methodology
1.1
Introduction:
This days in most of the business important and utmost priority is in, measuring and enhancing return on investment (ROI), at its most simplistic, when we measure ROI we calculate the financial return for all expenditures. Increasingly organizational managers want to know what strategies and tactics capture the highest return. In the last dozen years as technology has improved our measurement and tracking capabilities managers have realized they need a better understanding of employee, stockholders and customer behaviour in order to influence the desired results. This means that any organisation should try to obtain information on consumer needs and gather market intelligence to help satisfy these needs efficiently. This can be done only by research. Business research plays an important role in this new measurement environment.
It is difficult to avoid the term “research “The results of research are all around us. In common context refers to a search for knowledge, it can also be defined as scientific and systematic search for gaining information and knowledge on a specific topic or phenomena. The results of research are all around us
It can be
1. Just collecting facts or observations
2. Assembling and reordering facts or information without interpreted.
3. As a term to get your product or idea noticed and respected.
Although research often involves the collection of information while collecting data may be part of the research process, if it is not undertaken in a systematic way on its own & in particular with a purpose, it will not be seen as research.
Research has a number of characteristics
1) Data are collected systematically
2) Data are interpreted systematically
3) There is a clear purpose find things and
Therefore research as something that people undertake in order to find out things in a systematic way there by increasing their knowledge; two phrases are important in this definition.
Objective:
The student
Introduction:
This days in most of the business important and utmost priority is in, measuring and enhancing return on investment (ROI), at its most simplistic, when we measure ROI we calculate the financial return for all expenditures. Increasingly organizational managers want to know what strategies and tactics capture the highest return. In the last dozen years as technology has improved our measurement and tracking capabilities managers have realized they need a better understanding of employee, stockholders and customer behaviour in order to influence the desired results. This means that any organisation should try to obtain information on consumer needs and gather market intelligence to help satisfy these needs efficiently. This can be done only by research. Business research plays an important role in this new measurement environment.
It is difficult to avoid the term “research “The results of research are all around us. In common context refers to a search for knowledge, it can also be defined as scientific and systematic search for gaining information and knowledge on a specific topic or phenomena. The results of research are all around us
It can be
1. Just collecting facts or observations
2. Assembling and reordering facts or information without interpreted.
3. As a term to get your product or idea noticed and respected.
Although research often involves the collection of information while collecting data may be part of the research process, if it is not undertaken in a systematic way on its own & in particular with a purpose, it will not be seen as research.
Research has a number of characteristics
1) Data are collected systematically
2) Data are interpreted systematically
3) There is a clear purpose find things and
Therefore research as something that people undertake in order to find out things in a systematic way there by increasing their knowledge; two phrases are important in this definition.
Objective:
The student