Research on H&M
INDEX
* Background Of The Entrepreneur * Reasons For Selecting The Entrepreneurial Career * Starting The Enterprise * The Type Of Enterprise * Process Of Setting This Enterprise, Products/Services * Investment Made * Growth Profile * Marketing Practices Followed * Profit Or Loss * Problems Faced * Environmental Concerns Undertaken * Social Responsibility * Future Expansion/ Projects
Background of the Entrepreneur:
Stefan Persson (born October 4, 1947) is the son of Erling Persson who founded the Swedish fashion company Hennes & Mauritz (H&M). Persson was born the same year, 1947, as H&M. His father, Erling, was the son of a butcher in Västerås, an hour or so outside of Stockholm. Stefan Persson chairs the hugely successful clothing retailer Hennes & Mauritz AB, a company founded by his father in Sweden in 1947. Known informally as "H&M," the international chain of nearly 900 stores has mastered the art of delivering cheap but chic styles and is poised to corner this segment of the United States market. Ranked Sweden's richest private citizen, Persson is widely credited with taking the company global when he succeeded his father as chief executive officer in 1982.Since 1982 Stefan has been the main shareholder of H&M. According to Forbes Magazine, Persson has worth US$22.4 billion in 2010, making him the second richest person in Sweden and the 13th richest person in the world. In 2009 his son Karl-Johan Persson took over as President and CEO of Hennes & Mauritz. Stefan lives in Stockholm, Sweden.
Reasons for Selecting the Entrepreneurial Career:
As an entrepreneur, the senior Persson traveled to New York City just after World War II and was impressed by large department stores like Macy's and the range of women's apparel they offered. Returning to Vasteras, he opened a women's clothing store, Hennes ("hers" in Swedish), which offered inexpensive but stylish apparel. It proved
* Background Of The Entrepreneur * Reasons For Selecting The Entrepreneurial Career * Starting The Enterprise * The Type Of Enterprise * Process Of Setting This Enterprise, Products/Services * Investment Made * Growth Profile * Marketing Practices Followed * Profit Or Loss * Problems Faced * Environmental Concerns Undertaken * Social Responsibility * Future Expansion/ Projects
Background of the Entrepreneur:
Stefan Persson (born October 4, 1947) is the son of Erling Persson who founded the Swedish fashion company Hennes & Mauritz (H&M). Persson was born the same year, 1947, as H&M. His father, Erling, was the son of a butcher in Västerås, an hour or so outside of Stockholm. Stefan Persson chairs the hugely successful clothing retailer Hennes & Mauritz AB, a company founded by his father in Sweden in 1947. Known informally as "H&M," the international chain of nearly 900 stores has mastered the art of delivering cheap but chic styles and is poised to corner this segment of the United States market. Ranked Sweden's richest private citizen, Persson is widely credited with taking the company global when he succeeded his father as chief executive officer in 1982.Since 1982 Stefan has been the main shareholder of H&M. According to Forbes Magazine, Persson has worth US$22.4 billion in 2010, making him the second richest person in Sweden and the 13th richest person in the world. In 2009 his son Karl-Johan Persson took over as President and CEO of Hennes & Mauritz. Stefan lives in Stockholm, Sweden.
Reasons for Selecting the Entrepreneurial Career:
As an entrepreneur, the senior Persson traveled to New York City just after World War II and was impressed by large department stores like Macy's and the range of women's apparel they offered. Returning to Vasteras, he opened a women's clothing store, Hennes ("hers" in Swedish), which offered inexpensive but stylish apparel. It proved