Research Paper

10 Marketing ideas in ice cream truck business. * Don’t just sell your ice creams, get to know your customers or their kids and build a relationship with them. * Choose a unique business name for your ice cream truck and make sure your truck is well designed and branded. * Position your ice cream truck in high traffic areas. * Encourage your customers to talk about your business and refer you to their friends * Put your business on the web and connect with your community on social media * Attend community events and sponsor local sport clubs, if there is any. * Ask your customers for suggestions on how to improve your business and serve them better. * Maintain a unique route daily and make sure your route and timing is predictable by your customers * Ask, research and find out events that will take place within your environment and take your truck there * Deliver quality products and offer quality services

Challenges on how to starting an ice cream business
a. It can be capital intensive
Establishing ice cream business can be capital intensive, depending on your location and the availability of an ice cream truck within your reach. Sometimes, most people have to import an ice cream truck or ship it from another state.
b. It is a seasonal business
Ice creams sell more during the summer and hot weather conditions. However, sales can reduce drastically during the winter or rainy season. Also, the ice cream business may not thrive in areas that are cold throughout the year.
c. It requires technical know how
Establishing an ice cream business requires a lot of technical experiences in order to be able to manage and control the affairs of the business. To effectively run this business, you need to know how to drive a truck, make ice creams, balance your books, etc.
d. It is dependent on electrical power supply
This challenge is more experienced by ice cream truck owners operating in countries with erratic power supply. Since you are dealing