Research Paper

BUS 5398
Social Networking Sites and their Impact on Grades

Submitted by: Piyush Aggarwal

Table of Contents
Social Networking Sites (SNS) and their Impact on Grades 2
Background 2
Literature Review and Discussion 2
Conclusion 6
Limitations 7
Future Research 7
References: 8

Social Networking Sites (SNS) and their Impact on Grades

Background
Social Networking Sites (SNS) have become an integral part of the day-to-day lives of students. In today’s digital age, SNS has become the most-common platform to build and sustain social connections with people from all spheres of our lives. However, SNS, like everything else, can have positive as well as negative effects. Socializing online has become synonymous to “time-pass” activity as more and more students are engaging themselves in Online social media rather than in-person and outdoor activities. Hence, the intention of this research is to understand the standing of SNS usage on academic performance of college/university students .
Literature Review and Discussion
There have been a number of studies analyzing the impacts of Social Networking on students’ academic performance and grades. Furthermore, among all the SNS, Facebook has been targeted the most since it is the most popular site of all the SNS and has maximum impact on the majority of the population exposed to SNS.
For the purpose of this research, various academic journals researching different angles of the question in hand were analyzed. This was done to ensure the inclusion and consideration of as many perspectives of the topic as possible and to keep the research multi-faceted. The research was conducted in an unbiased way to form a well-informed conclusion.
The academic journals were:
Related, directly and/or indirectly, to the topic of research
Targeted different and diverse sample sizes
Utilized various research tools and methods, and
Focused on a range of controlled measures like age, gender, personality traits, ethnicity, academic major

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