Research Paper On Cheetos
Got a dollar to spare? Then that amount would make one enjoy a bag of cheese-flavored snack. There’s sort of another version of it -- no, not a different flavor -- that comes with a hefty price tag of $20,000: a jewelry set.
Competing food establishments have started to level things further up by offering merchandises that go beyond the usual, reported USA Today.
Think of Cheetos, Frito-Lay’s (which also makes Doritos and Ruffles) flavored snack, commissioning a piece of jewelry described in the report as “earrings and ring set with orange sapphires and black and white diamonds set in 18-karat gold.”
If people can afford Cheetos then they could as well have enough money for a jewelry set?
It has become a trend for fast-food restaurants and
food manufacturers these recent years to sell items not related to their own main products.
Those thinking of home renovation might consider ordering a Big Mac from McDonald’s to have the opportunity to buy wallpaper for $47.
Want a bodysuit? Then fall in line at Taco Bell for a Forever 21 -- yes, they are collaborating -- garment.
Hidden Valley replaced the chocolate in the chocolate fountain with its own ranch dressing. Yes, that resulted to a ranch dressing fountain.
The list could go on: Coke’s evening bag, In-N-Out Burger’s air freshener, KFC’s pillowcase, Pizza Hut’s yoga pants, and Whataburger’s charm bracelet.
These companies not only aim to ease hunger but to capture “mindshare,” according to Julie Cottineau, CEO of BrandTwist, a New York-based brand consulting firm.
“They don’t want to just be seen as a very functional brand that helps you satiate your hunger,” said Cottineau.
“They want to be a part of your lifestyle.”
Competing food establishments have started to level things further up by offering merchandises that go beyond the usual, reported USA Today.
Think of Cheetos, Frito-Lay’s (which also makes Doritos and Ruffles) flavored snack, commissioning a piece of jewelry described in the report as “earrings and ring set with orange sapphires and black and white diamonds set in 18-karat gold.”
If people can afford Cheetos then they could as well have enough money for a jewelry set?
It has become a trend for fast-food restaurants and
food manufacturers these recent years to sell items not related to their own main products.
Those thinking of home renovation might consider ordering a Big Mac from McDonald’s to have the opportunity to buy wallpaper for $47.
Want a bodysuit? Then fall in line at Taco Bell for a Forever 21 -- yes, they are collaborating -- garment.
Hidden Valley replaced the chocolate in the chocolate fountain with its own ranch dressing. Yes, that resulted to a ranch dressing fountain.
The list could go on: Coke’s evening bag, In-N-Out Burger’s air freshener, KFC’s pillowcase, Pizza Hut’s yoga pants, and Whataburger’s charm bracelet.
These companies not only aim to ease hunger but to capture “mindshare,” according to Julie Cottineau, CEO of BrandTwist, a New York-based brand consulting firm.
“They don’t want to just be seen as a very functional brand that helps you satiate your hunger,” said Cottineau.
“They want to be a part of your lifestyle.”