Research Proposal
- Purpose of Research -
Do advertisement influence women purchasing decision? The purpose of this research is to understand if is the advertising does influence women to purchase a certain product.
How do we get introduce to new product or new films are showing in the cinema? Advertisement! What is advertising? Advertising is a selling (mass selling) and also a type of marketing communication, which is a board term that refers to all the communication techniques marketers use to reach their customers and deliver their massage according to Advertising Principles & Practice Eighth Edition (2009).
The purpose of advertising is to build brands and sell products. Media consultant Erwin Ephron estimates that approximately 80 percent of national advertising dollars in broadcast television networks are invested for brand building, or remaining and reinforcing consumers about the brands they are familiar with mentioned in Media Selling (2009). Few online journals mentioned that percentage of women purchasing and spending power has a significant increase than ever before as women nowadays are earning more than men.
According to Forbes in one of the survey mentioned that 91 percent of women agrees on advertiser don’t understand them. "Women control the majority of purchasing decisions in a household and their influence is growing." That 's just one of the many key findings from a Nielsen Study which showed that women the world over are in control of purchasing decisions which should serve as a wake up call to business to consumer marketers and advertisers across the globe. Choosing the right approach in advertising is essential to draw target consumer attention. Advertiser must consider the target consumers, different age group elaborate the information they received differently.
- The Aim of Research -
The aim of this research proposal obviously is to find out that if the advertisement really influence women purchasing decision or advertisement
Do advertisement influence women purchasing decision? The purpose of this research is to understand if is the advertising does influence women to purchase a certain product.
How do we get introduce to new product or new films are showing in the cinema? Advertisement! What is advertising? Advertising is a selling (mass selling) and also a type of marketing communication, which is a board term that refers to all the communication techniques marketers use to reach their customers and deliver their massage according to Advertising Principles & Practice Eighth Edition (2009).
The purpose of advertising is to build brands and sell products. Media consultant Erwin Ephron estimates that approximately 80 percent of national advertising dollars in broadcast television networks are invested for brand building, or remaining and reinforcing consumers about the brands they are familiar with mentioned in Media Selling (2009). Few online journals mentioned that percentage of women purchasing and spending power has a significant increase than ever before as women nowadays are earning more than men.
According to Forbes in one of the survey mentioned that 91 percent of women agrees on advertiser don’t understand them. "Women control the majority of purchasing decisions in a household and their influence is growing." That 's just one of the many key findings from a Nielsen Study which showed that women the world over are in control of purchasing decisions which should serve as a wake up call to business to consumer marketers and advertisers across the globe. Choosing the right approach in advertising is essential to draw target consumer attention. Advertiser must consider the target consumers, different age group elaborate the information they received differently.
- The Aim of Research -
The aim of this research proposal obviously is to find out that if the advertisement really influence women purchasing decision or advertisement
References: - Bell, J. (2010) Doing Your Research Project: A Guide for first time research in education, health and social science (Fifth Edition) Maidenhead: McGraw Hill Open University Press Thomas, G (2009) How to do your research project: A Guide For Students in Education & Applied Social Science. London: SAGE Publications Ltd Denscombe, M (2010) The Good Research Guide For Small Scale Research Project (Forth Edition) Maidenhead: McGraw Hill Open University Press Lewis-beck, M, Bryman, A & Liao, T (2004) The SAGE Encyclopedia of Social Science Research Methods. London: SAGE Publications Inc Sandra,M, Nancy,M and William,W. (2009) Advertising Principles & Practice Eight Edition. New Jersey: Quebecor World Versailles Charles,W. (2009) Media Selling. Oxford: Blackwell Publishing Ltd - Bibliography - O’Leary, Z (2009) The Essential Guide to Doing Research Project. London: SAGE Publications Ltd O’Leary, Z (2004) The Essential Guide to Doing Research. London: SAGE Publications Ltd