Research Proposal
RESEARCH PROPOSAL
PROBLEM DEFINITION AND BACKGROUND
BACKGROUND OF THE PROBLEM
Kabasella opened a restaurant in Columbus, Ohio. He had owned same restaurant in Kinshasa, Zaire. It has a dance floor, and features Zairian/Congolese Rumba and soukous music. There are few Congolese Bands that occasionally tour to US and as a favor to their fellow countryman play at Kinshasa abroad whenever they are in the area. Mr. and Mrs. Kabasella prepare and serve a variety of African dishes.
Mr. Kabasella had predicted that opening the restaurant would generate immediate interest due to the cultural diversity in Columbus area. Moreover, because of the restaurants proximity to Ohio State University, he thought there would be a high level of awareness and interest in African cuisine and music. Despite his optimism, and the ads he regularly places in local and school newspapers, Mr. Kabasella has been discouraged by the fact that customer turnout and revenue have been far short of what had projected.
PROBLEM DEFINITION Problem definition is first and the most important step in marketing research project. It is a difficult step, because frequently manage and it has not determined the actual problem or has only a vogue nation about it. The researchers’ role is to help management identify and isolate the problem.
There are key steps that need to be followed by the researcher in problem formulation, to avoid the trap of researching the wrong problem: meeting the client, clarifying the problem, stating the managers decision problem, develop possible research problems, select research problem to be addressed, prepare research request agreement.
Meet the client to obtain management statement of problem, background information, management objectives of the research, and possible managerial actions to result from research. Clarify the problem by questioning managerial assumptions and gathering additional information from managers or others as needed. Perform exploratory research as
PROBLEM DEFINITION AND BACKGROUND
BACKGROUND OF THE PROBLEM
Kabasella opened a restaurant in Columbus, Ohio. He had owned same restaurant in Kinshasa, Zaire. It has a dance floor, and features Zairian/Congolese Rumba and soukous music. There are few Congolese Bands that occasionally tour to US and as a favor to their fellow countryman play at Kinshasa abroad whenever they are in the area. Mr. and Mrs. Kabasella prepare and serve a variety of African dishes.
Mr. Kabasella had predicted that opening the restaurant would generate immediate interest due to the cultural diversity in Columbus area. Moreover, because of the restaurants proximity to Ohio State University, he thought there would be a high level of awareness and interest in African cuisine and music. Despite his optimism, and the ads he regularly places in local and school newspapers, Mr. Kabasella has been discouraged by the fact that customer turnout and revenue have been far short of what had projected.
PROBLEM DEFINITION Problem definition is first and the most important step in marketing research project. It is a difficult step, because frequently manage and it has not determined the actual problem or has only a vogue nation about it. The researchers’ role is to help management identify and isolate the problem.
There are key steps that need to be followed by the researcher in problem formulation, to avoid the trap of researching the wrong problem: meeting the client, clarifying the problem, stating the managers decision problem, develop possible research problems, select research problem to be addressed, prepare research request agreement.
Meet the client to obtain management statement of problem, background information, management objectives of the research, and possible managerial actions to result from research. Clarify the problem by questioning managerial assumptions and gathering additional information from managers or others as needed. Perform exploratory research as
References: 1. judgmental sampling 2. (http://destinydawnmarie.blogspot.com/2007/05/defining-market-research-problem-and.html 3. http:/en.wikipidia.org/wiki/exploratory-research. 4. http/edis.ifas.ufl.edu/fy393. 5. http://www.experiment-resources.com/descriptive-research-design.html 6. http://www.okstate.edu/ag/agedcm4h/academic/aged5980a/5980/newpage110.htm 7. http://spa.hust.edu.cn/2008/uploadfile/2009-9/20090916221539453.pdf