Research proposal on credit card
BSc (Hons) Management
LLC 3114 – RESEARCH METHODS
DISSERTATION
Assessing Customer Satisfaction on Credit Cards issued by The Mauritius Commercial Bank Ltd.
Name of Student: Pierre
Student ID Number:
Date: 21 April 2013
Table of Content
Abstract
Introduction
Brief preamble of The Mauritius Commercial Bank Ltd.
Objectives of the study
Rationale of the study
Research Aim and Objectives
Literature Review
Assessment of the Literature Review
Methodology
Data sources
Sampling
Data collection
Data analysis
Type of analysis
Time frame
References
Questionnaire
Abstract:
In today’s busy world, nobody has the time to withdraw money from the bank account for shopping. Everybody is interested in carrying the plastic money (credit card) in their wallet for shopping as it gives convenience, safety, easiness and even style. In this cutthroat competition, banks have to work hard to gain market share and to meet the expectations of customers so that they can delight their customers.
Success of any organization largely depends on how well and effectively the organization can serve its customer. Always perception can’t help a company to ensure satisfaction among its consumer. Monitoring consumers and fulfilling their expectations can ensure satisfaction. The current paper attempts to critically examine the customer satisfaction of the credit card users to guide the MCB to find out its lacking and ensure satisfaction among its consumers.. The study gives the detail about the difficulties faced by the credit card users. Findings will be based on the formal interview and data collected through questionnaire. The paper aims to give valuable information to make the current system of service more effective.
This study is carried out to identify customer preferences and expectations from credit card services. The main objective
LLC 3114 – RESEARCH METHODS
DISSERTATION
Assessing Customer Satisfaction on Credit Cards issued by The Mauritius Commercial Bank Ltd.
Name of Student: Pierre
Student ID Number:
Date: 21 April 2013
Table of Content
Abstract
Introduction
Brief preamble of The Mauritius Commercial Bank Ltd.
Objectives of the study
Rationale of the study
Research Aim and Objectives
Literature Review
Assessment of the Literature Review
Methodology
Data sources
Sampling
Data collection
Data analysis
Type of analysis
Time frame
References
Questionnaire
Abstract:
In today’s busy world, nobody has the time to withdraw money from the bank account for shopping. Everybody is interested in carrying the plastic money (credit card) in their wallet for shopping as it gives convenience, safety, easiness and even style. In this cutthroat competition, banks have to work hard to gain market share and to meet the expectations of customers so that they can delight their customers.
Success of any organization largely depends on how well and effectively the organization can serve its customer. Always perception can’t help a company to ensure satisfaction among its consumer. Monitoring consumers and fulfilling their expectations can ensure satisfaction. The current paper attempts to critically examine the customer satisfaction of the credit card users to guide the MCB to find out its lacking and ensure satisfaction among its consumers.. The study gives the detail about the difficulties faced by the credit card users. Findings will be based on the formal interview and data collected through questionnaire. The paper aims to give valuable information to make the current system of service more effective.
This study is carried out to identify customer preferences and expectations from credit card services. The main objective
References: Delener, N. and Katzenstein, H. (1994), “Credit card possession and other payment systems”, International Journal of Bank Marketing, Vol Gatignon, H. and Robertson, T.S. (1985), “A propositional inventory for new diffusion research”, Journal of Consumer Research, Vol Humphreys, D., Kim, M. and Vale, B. (2001), “Realizing the gains from electronic payments: costs,pricing, and payment choice”, Journal of Money, Credit, and Banking, Vol. 33 No. 2,pp. 216-34. Humphreys, D., Pulley, L. and Vesala, J. (1996), “Cash, paper, and electronic payments: a cross-country analysis”, Journal of Money, Credit, and Banking, Vol Mittal, V. and Kamakura, W.A. (2001), “Satisfaction, repurchase intent, and repurchase behavior: investigating the moderating effect of customer characteristics”, Journal of Marketing Research, Vol Mittal, V., Kumar, P. and Tsiros, M. (1999), “Attribute-level performance, satisfaction, and behavioral intentions over time: a consumption system approach”, Journal of Marketing, Soman, D. and Cheema, A. (2002), “The effect of credit on spending decisions: the role of the credit limit and credibility”, Marketing Science, Vol