Resources and Capabilities

In the market, each of organization has to face with many of competitors. There are many elements could effect to exist and development of a company, and one of the most important elements is the innovation. “Not to innovate is to die” (Freeman, 2005, p.266). We could define the innovation as “… (innovation) life cycle is an S-shaped logistic curve consisting of three distinct phases: emergence (the development of the product or service, its manufacturing capabilities, and its place in the market), growth (where the product family pervades the market). and maturity (where the market issaturated and growth slows)” (William G. Howard, 1992). The satisfaction of customers are unlimited, they always want new products, new function, fashion… The mission of a company is satisfy the customer’s need, from that they could survive in the market. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” (Steve Job, 1989). Intel Corporation is one of the most successful companies in innovating. With 50 year of history, Intel always is the market leader in microprocessors manufacture area; they have been made technology revolutions. Main strategy of Intel focus on innovation, the vision of them in official website is “Inspired Innovation that’s Changing the World” (www.intel.com). This essay will introduce the successful of Intel in innovation.

Intel Corporation was founded in 1968 by Robert Noyce and Gordon Moore with the first name was NM Electronics. The innovation always parallel development with Intel’s history. At the end of 1971, Intel hits the market with its first microprocessor, the 4004, the world’s first microcomputer, they called it is “A new era in INTegrated ELectronics”. In 1981, Intel’s 8088 microprocessor is chosen to power the IBM personal computer, this is a big turning point for Intel and the world. In 1993, Intel introduced the Pentium® processor, fifth generation chip,