Retail Management
TABLE OF CONTENTS
INTRODUCTION
2. DESIGN AND LAYOUT OF ECOLAND
2.1 Ecoland Name, Headline, Logo
2.2 Ecoland Retail Sector
2.3 Ecoland Store Design and Layout
3. ECOLAND MARKETING: MACRO ENVIRONMENT AUDIT
3.1 Ecoland PEEST Analysis
3.2 Ecoland Competitive Environment Audit
4. ECOLAND MARKETING: MICRO ENVIRONMENT AUDIT
4.1 Market Segmentation
4.2 Porter 's 5 Forces – The Operating Environment
5. FINANCIAL STRATEGY for ECOLAND
5.1 Financial statement
5.2 Break-even analysis
5.3 Financial rates
6. HRM STRATEGY for ECOLAND
6.1 Recruitment (Innovative HR)
6.2 Retention
MERCHANDISING STRATEGY
PRICING STRATEGY
SUPPLY CHAIN MANAGEMENT AND LOCATION
9.1 Single and Multi-sourcing
9.2 Supply Chain Planning
9.2.1 Distribution Centers versus Direct Store Delivery
9.2.2 Demand Planning
9.2.3 Pull Supply Chain
9.2.4 Cross Docking
9.3 Costs in Supply Chain
9.4 Strategies Employed
9.4.1 Examine Suppliers
9.4.2 Monitor Inventory
9.4.3 Keep A Healthy Relationship with Suppliers
9.5 Ecoland Location
10. BRANDING
11. SUMMARY
12. REFERENCES
13. APPENDIXES
Introduction
A number of researches indicate that people now pay more attention to environmental issues. Over the past few years, more consumers have realized that their buying behavior somehow have direct effects on many environment problems. People’s realization stimulates the demand of eco-friendly products. In 1989, 67% of Americans were willing to pay more by about 10% for eco-friendly products (Coddington, 1990). But things have changed in only five years. Myburgh-Louw and O’Shaughnessy (1994) found that 79% of their research sample (UK female consumers) consented to pay up to 40% more for green products.
The huge customer demand stimulates us to create an innovative green products specialty store named as "Ecoland". The design of the shop will be carefully introduced in the following part. And a critical analysis of the strategies of marketing, merchandising, operational
INTRODUCTION
2. DESIGN AND LAYOUT OF ECOLAND
2.1 Ecoland Name, Headline, Logo
2.2 Ecoland Retail Sector
2.3 Ecoland Store Design and Layout
3. ECOLAND MARKETING: MACRO ENVIRONMENT AUDIT
3.1 Ecoland PEEST Analysis
3.2 Ecoland Competitive Environment Audit
4. ECOLAND MARKETING: MICRO ENVIRONMENT AUDIT
4.1 Market Segmentation
4.2 Porter 's 5 Forces – The Operating Environment
5. FINANCIAL STRATEGY for ECOLAND
5.1 Financial statement
5.2 Break-even analysis
5.3 Financial rates
6. HRM STRATEGY for ECOLAND
6.1 Recruitment (Innovative HR)
6.2 Retention
MERCHANDISING STRATEGY
PRICING STRATEGY
SUPPLY CHAIN MANAGEMENT AND LOCATION
9.1 Single and Multi-sourcing
9.2 Supply Chain Planning
9.2.1 Distribution Centers versus Direct Store Delivery
9.2.2 Demand Planning
9.2.3 Pull Supply Chain
9.2.4 Cross Docking
9.3 Costs in Supply Chain
9.4 Strategies Employed
9.4.1 Examine Suppliers
9.4.2 Monitor Inventory
9.4.3 Keep A Healthy Relationship with Suppliers
9.5 Ecoland Location
10. BRANDING
11. SUMMARY
12. REFERENCES
13. APPENDIXES
Introduction
A number of researches indicate that people now pay more attention to environmental issues. Over the past few years, more consumers have realized that their buying behavior somehow have direct effects on many environment problems. People’s realization stimulates the demand of eco-friendly products. In 1989, 67% of Americans were willing to pay more by about 10% for eco-friendly products (Coddington, 1990). But things have changed in only five years. Myburgh-Louw and O’Shaughnessy (1994) found that 79% of their research sample (UK female consumers) consented to pay up to 40% more for green products.
The huge customer demand stimulates us to create an innovative green products specialty store named as "Ecoland". The design of the shop will be carefully introduced in the following part. And a critical analysis of the strategies of marketing, merchandising, operational
References: The retail sectors are mainly composed of general retailers, general merchandise retailers and non-store retailers. (Levy, 2012) The following chart summarizes the characteristics of general merchandise retailers that sell through stores. 4.1 Market Segmentation David Jobber defined marketing segmentation as "an effort to identify and categorize groups of customers according to common characteristics." (Jobber, 2010) It provides a commercially viable method of serving customer needs