Retail Marketing Strategy
Retailing Concept includes customer orientation (where the retailer seeks to establish and maintain long-term relationships with the customer and the belief that profit and satisfactory return on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires) and uses a coordinated effort (where the retailer integrates all plans and activities to maximize business efficiency) to be value-driven (where the retailer offers good value to the customer and has prices appropriate for the level of products and customer service) and to be goal-oriented (the retailer sets goals and then uses its strategy to attain them).
I have joined Pure Yoga for over a year and a half and it is one of my favourite retailers in Hong Kong. For the application of retailing concept, to be customer-oriented, Pure Yoga is trying to offer students the most-rewarding yoga experience with every visit, to satisfy the individual customer need by offering a wide variety of traditional yoga classes to customers (such as Hatha, Ashtanga and Meditation etc), and even dance classes. Furthermore, they also provide personalized Private Yoga classes to meet customers’ special needs. Their longer operation hours can meet different customers’ schedules as well (weekdays: from 6am – 9pm; weekend and public holidays: 6am – 6pm). To keep customer satisfaction at a high level this can help the firm to maintain a long-term relationship with customers.
Pure Yoga coordinates all efforts to maximize its business efficiency by providing a comfortable and tranquil ambience in their studios; enough manpower for customer
service (welcoming and helpful staff) and maintenance of the hygiene of facilities (such as the staff will clean up the floor and yoga mats after each lesson).
To be value-driven, in comparison with the other yoga course providers while the course fee of Pure Yoga is by far the most expensive, Pure Yoga provides more comfortable and
I have joined Pure Yoga for over a year and a half and it is one of my favourite retailers in Hong Kong. For the application of retailing concept, to be customer-oriented, Pure Yoga is trying to offer students the most-rewarding yoga experience with every visit, to satisfy the individual customer need by offering a wide variety of traditional yoga classes to customers (such as Hatha, Ashtanga and Meditation etc), and even dance classes. Furthermore, they also provide personalized Private Yoga classes to meet customers’ special needs. Their longer operation hours can meet different customers’ schedules as well (weekdays: from 6am – 9pm; weekend and public holidays: 6am – 6pm). To keep customer satisfaction at a high level this can help the firm to maintain a long-term relationship with customers.
Pure Yoga coordinates all efforts to maximize its business efficiency by providing a comfortable and tranquil ambience in their studios; enough manpower for customer
service (welcoming and helpful staff) and maintenance of the hygiene of facilities (such as the staff will clean up the floor and yoga mats after each lesson).
To be value-driven, in comparison with the other yoga course providers while the course fee of Pure Yoga is by far the most expensive, Pure Yoga provides more comfortable and