Retail Store Format
Table of Contents
1) INTRODUCTION…………………………………………………………………………………………………….
2) PRIMARY RESEARCH……………………………………………………………………………………………..
3) SECONDARY RESEARCH…………………………………………………………………………………………
4) OBSERVATIONS AND FINDINGS…………………………………………………………………………….
5) ANALYSIS……………………………………………………………………………………………………………….
6) CONCLUSIONS…………………………………………………………………………………………………………….
7) RECOMMENDATIONS…………………………………………………………………………………………….
Introduction
Since the mid 1950’s the quantity of studies into shopping behaviour has accelerated greatly. Store atmospherics and environments have changed monumentally over the past half century. Modern store managers are constantly looking at new ways to improve a shopping experience, rather than purely focusing on the product on the shelf. The type of shoppers attracted to a store may also differ to the types of shopper attracted to a product. At no point over the last fifty years of shopping behaviour research, it can be argued that shoppers are not motivated in some form.
Marketing managers will soon try to seek and understand the motivational factors that affect his or her customer, as discussed in the wide range of studies into shopper motivations and typologies.
Motivation and shopper typology theories have changed with time. This could be because of an ever developing understanding due to the subject being explored deeply. On the other hand this change may have occurred largely because of uncontrollable changes within shopping habits and within culture. Marketing managers should monitor online shopping behaviour research closely to see if any findings apply to their market.
There are many different angles to shopping motivations and typologies that can be further researched. Shoppers within specific countries, shoppers of specific products and shoppers of specific social status can be explored in greater depth. With the internet shopping industry rapidly increasing there
1) INTRODUCTION…………………………………………………………………………………………………….
2) PRIMARY RESEARCH……………………………………………………………………………………………..
3) SECONDARY RESEARCH…………………………………………………………………………………………
4) OBSERVATIONS AND FINDINGS…………………………………………………………………………….
5) ANALYSIS……………………………………………………………………………………………………………….
6) CONCLUSIONS…………………………………………………………………………………………………………….
7) RECOMMENDATIONS…………………………………………………………………………………………….
Introduction
Since the mid 1950’s the quantity of studies into shopping behaviour has accelerated greatly. Store atmospherics and environments have changed monumentally over the past half century. Modern store managers are constantly looking at new ways to improve a shopping experience, rather than purely focusing on the product on the shelf. The type of shoppers attracted to a store may also differ to the types of shopper attracted to a product. At no point over the last fifty years of shopping behaviour research, it can be argued that shoppers are not motivated in some form.
Marketing managers will soon try to seek and understand the motivational factors that affect his or her customer, as discussed in the wide range of studies into shopper motivations and typologies.
Motivation and shopper typology theories have changed with time. This could be because of an ever developing understanding due to the subject being explored deeply. On the other hand this change may have occurred largely because of uncontrollable changes within shopping habits and within culture. Marketing managers should monitor online shopping behaviour research closely to see if any findings apply to their market.
There are many different angles to shopping motivations and typologies that can be further researched. Shoppers within specific countries, shoppers of specific products and shoppers of specific social status can be explored in greater depth. With the internet shopping industry rapidly increasing there
References: www.fetsystem.com http://www.mbaskool.com http://indiaretailreview.wordpress.com/ http://www.deseretnews.com http://mashable.com http://www.slideshare.net/jai.awatramani/customer-shopping-behavior-organized-unorganized-retail-in-india http://www.slideshare.net/anilac9/retail-formats-2 http://blogs.smithsonianmag.com/food/2013/06/five-ways-to-see-the-supermarket-of-the-future-today/#ixzz2mI0Po0mh http://www.economist.com/node/18560587 http://www.royaleinternationalblog.com/2013/02/global-retail-sales-in-asia.html