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Review of Richard Florida: The Rise of the Creative Class
Richard Florida, a professor from Carnegie Mellon University in Pittsburgh, intended to discuss the economic downturn that struck Pittsburgh and and the effort to rebuild the economy the took place there. In the beginning, he and every major economist thought that to build an economy people will need jobs, and to get jobs for the people they need companies, and to have a company a place has to offer perks; something that he calls “a big giant bribe.” These perks include tax incentives, infrastructure improvement, and supplies for Research and Development (R&D). However, after successfully helping a company called Lycos transform into a successful company, years later, while reading the newspaper, he discovered that they were moving their headquarters from Pittsburgh to Boston. He then became curious as to why they would move to a city that does not offer the “giant bribe” that Pittsburgh offered and so he called his friends at Lycos. The answer that he got was an eye-opener to him; they wanted to move where the creative and talented people lived. In other words, people are not moving for their jobs anymore, jobs are moving to where the people live.
He realized that there is a factor that is called “human creativity” that attracts companies more than the economic perks that Pittsburgh is offering. He said, “The places that grow and develop economically for a long period and have a sustainable economic edge are the ones that tap, mobilize, and harness human creativity in all forms,” including creativity in economic, engineering, civic, and political fields. A place needs a big group of thriving entrepreneurial talent that takes the resources and turns them into a company, but on top of that, that company would need a pool of creative people that could work there.
His first point was that creativity is the source of economic growth, and second, that creativity comes
Richard Florida, a professor from Carnegie Mellon University in Pittsburgh, intended to discuss the economic downturn that struck Pittsburgh and and the effort to rebuild the economy the took place there. In the beginning, he and every major economist thought that to build an economy people will need jobs, and to get jobs for the people they need companies, and to have a company a place has to offer perks; something that he calls “a big giant bribe.” These perks include tax incentives, infrastructure improvement, and supplies for Research and Development (R&D). However, after successfully helping a company called Lycos transform into a successful company, years later, while reading the newspaper, he discovered that they were moving their headquarters from Pittsburgh to Boston. He then became curious as to why they would move to a city that does not offer the “giant bribe” that Pittsburgh offered and so he called his friends at Lycos. The answer that he got was an eye-opener to him; they wanted to move where the creative and talented people lived. In other words, people are not moving for their jobs anymore, jobs are moving to where the people live.
He realized that there is a factor that is called “human creativity” that attracts companies more than the economic perks that Pittsburgh is offering. He said, “The places that grow and develop economically for a long period and have a sustainable economic edge are the ones that tap, mobilize, and harness human creativity in all forms,” including creativity in economic, engineering, civic, and political fields. A place needs a big group of thriving entrepreneurial talent that takes the resources and turns them into a company, but on top of that, that company would need a pool of creative people that could work there.
His first point was that creativity is the source of economic growth, and second, that creativity comes