History of Synectics
William J.J. Gordon & George Prince developed the synectics approach to problem solving in 1960. They observed that business meetings had inconsistent results. After hours of studying tapes from meetings, they determined the success factor to be free-form brainstorming. This brainstorming process in an open, non-judgmental climate paired with analogies and metaphors led to more creativity and innovation. Gordon later adapted synectics for classroom use.
Orientation of Synectics
Gordon based synectics on the concept that traditional thought should be challenged. His theory is based on four goals and assumptions that revolve around creativity. Creativity is important in the problem solving process, creativity is not mysterious, creative invention is similar in all fields, and individual & group invention are similar. The synectics approach is based on the psychology of this creativity. Creative capabilities can be developed; creativity is an emotional process that aids intellectual processes, and understanding the irrational aids in problem solving success. Synectics incorporates metaphors and analogies to promote creativity. Direct analogies are based on the comparison of seemingly unrelated topics, ideas, objects, etc. Personal analogies enhance understanding when the participant is asked to become the topic, idea, object, etc. Compress conflict is the comparison of opposing statements or terms. A full synectics approach would include a step-by-step process using each of these analogies in a particular pattern. However, some lesson objectives or time frames do not need or permit full synectics. In these cases,