Rfid in Wine Industry in France
EXECUTIVE SUMMARY
France is the biggest wine producer in the world (7-8 billion bottles sold in 2010). 17% of French drink wine regularly,which is a total of 9.35 million people. We identified that buying wine requires knowledge of the different kinds of wine and that many consumers find it difficult to get the information when they want it.
Our team has identified this pain point as an opportunity to launch our product using smart phones and RFID technology on the wine bottles. The solution is an application on a smart phone which allows the end user to scan the RFID tag on the wine bottle in order to get real-time information on the wine bottle, instant access to any promotion available and consumer ratings of the wine.
The RFID technology has so far been used only in the upstream of the value chain to track bottles of wine and using it in downstream to target the end user is new in the market. Moreover, the smart phone market is expected to grow at a 50% rate in the next few years. We aim to ride on this technology wave to solve this pain point.
We target the wine producers, cooperatives/distributors and retailers in France, who will be able to generate extra revenue by making their products more accessible to an untapped market. Our product will also allow them to have targeted marketing and access to customers’ behavioural information through the market information gathered through our database.
The revenue is generated mainly by the end-user using our u-scan as we will be charging our customers, the wine producers and retailers as a “pay per click” system.
Industry
French wine is produced in several regions throughout France, in quantities between 50 and 60 million hectolitres per year, or 7–8 billion bottles. France has the world 's second-largest total vineyard area, behind Spain, and is in the position of being the world 's largest wine producer losing it once (in 2008) to Italy.[1] French wine traces its history to the 6th century BC, with many
France is the biggest wine producer in the world (7-8 billion bottles sold in 2010). 17% of French drink wine regularly,which is a total of 9.35 million people. We identified that buying wine requires knowledge of the different kinds of wine and that many consumers find it difficult to get the information when they want it.
Our team has identified this pain point as an opportunity to launch our product using smart phones and RFID technology on the wine bottles. The solution is an application on a smart phone which allows the end user to scan the RFID tag on the wine bottle in order to get real-time information on the wine bottle, instant access to any promotion available and consumer ratings of the wine.
The RFID technology has so far been used only in the upstream of the value chain to track bottles of wine and using it in downstream to target the end user is new in the market. Moreover, the smart phone market is expected to grow at a 50% rate in the next few years. We aim to ride on this technology wave to solve this pain point.
We target the wine producers, cooperatives/distributors and retailers in France, who will be able to generate extra revenue by making their products more accessible to an untapped market. Our product will also allow them to have targeted marketing and access to customers’ behavioural information through the market information gathered through our database.
The revenue is generated mainly by the end-user using our u-scan as we will be charging our customers, the wine producers and retailers as a “pay per click” system.
Industry
French wine is produced in several regions throughout France, in quantities between 50 and 60 million hectolitres per year, or 7–8 billion bottles. France has the world 's second-largest total vineyard area, behind Spain, and is in the position of being the world 's largest wine producer losing it once (in 2008) to Italy.[1] French wine traces its history to the 6th century BC, with many