English 111G
Prof. Manley
10/24/14
#LikeAGirl
Always “Like a Girl” commercial was not only a hit in the media world, but a hit to the hearts of many women across the nation. In this commercial Always attempts to reach out and inform Americans of the damage caused to a female’s confidence when they do finally hit that age in their lives where insecurities begin to exist. Positively using their credibility and reputation to target a worldwide issue among woman so that it gains enough awareness to hopefully get fixed. Women working their whole lives to break society’s doubt so that they aren’t classified under another demeaning stereotype when asked, “What does it mean to do something ‘Like a Girl?’’’.
“Show me what it looks like to run like a girl”, opens the commercial and the eyes of the audience. Reeling them in with curiosity to think why doing things “Like a Girl” automatically means you’re doing things wrong. Always effectively portrays their credibility by taking everyday men and women and having them do the simplest actions that prove we live in a world where when someone asks you to do something “like a girl”, that automatically means to do something in a weak and silly manner. This phrase has become something beyond disrespectful, practically disempowering to most, if not all, women that hear it. Lauren Greenfield, documentarian of the “Like a Girl” commercial speaks out of the lack of confidence girls begin to develop due to the many stereotypes women try their whole lives to prove untrue. It’s become somewhat of a cancerous issue, now targeting girls at such young ages. Think to yourself of the girls you know and see every single day that are always concerned about their hair, makeup, appearance. Always intends to diminish that. To rid of the conscious thought that frazzles confidence. Greenfield wants to teach girls to learn to talk to themselves, not listen to themselves, convincing what they can and can’t do.
Greenfield’s use of men