Jean Kilbourne Killing USftly 4
ENG 101
Through the Eyes of Modern Society
The intriguing documentary of Killing Us Softly 4 by Jean Kilbourne, provides for a controversial topic of the basis of advertising in the media and how it affects women directly and indirectly. Consequently, harsh results are perceived from these advertisements. Of all the “factual” statements made by Jean Kilbourne during this documentary, many fallacies arose. The media leaves us extremely vulnerable to assimilating ourselves to all aspects of mass media. I can closely identify myself with the situation at hand because I am a part of a society that is raised up on a pop culture that is ubiquitous. We are constantly consumed in the media every single day with advertisements flooding our brains. In fact, I feel that women are not as materialized, dehumanized, or objectified as they are overpoweringly depicted in Killing Us Softly 4. …show more content…
It characterizes how women are portrayed as objects, not humans. This is represented by a series of advertisements focused on certain body parts, for instance, a woman’s legs or breasts, which apparently dehumanizes women. The issues related to the advertisements presented in this film include a major decline in self-esteem experienced by adolescent females, eating disorders, and violence against women, among other examples. As a result, Kilbourne immediately stresses her opinions that females are bombarded with a multiplicity of insecurities compared to males growing up. She blames this imbalance of self-esteem to the models that indirectly push women to look up to the unreachable ideal image portrayed in advertising. The result is damaging to our collective psychological makeup as far as the way we view women in the real world and how women view
Through the Eyes of Modern Society
The intriguing documentary of Killing Us Softly 4 by Jean Kilbourne, provides for a controversial topic of the basis of advertising in the media and how it affects women directly and indirectly. Consequently, harsh results are perceived from these advertisements. Of all the “factual” statements made by Jean Kilbourne during this documentary, many fallacies arose. The media leaves us extremely vulnerable to assimilating ourselves to all aspects of mass media. I can closely identify myself with the situation at hand because I am a part of a society that is raised up on a pop culture that is ubiquitous. We are constantly consumed in the media every single day with advertisements flooding our brains. In fact, I feel that women are not as materialized, dehumanized, or objectified as they are overpoweringly depicted in Killing Us Softly 4. …show more content…
It characterizes how women are portrayed as objects, not humans. This is represented by a series of advertisements focused on certain body parts, for instance, a woman’s legs or breasts, which apparently dehumanizes women. The issues related to the advertisements presented in this film include a major decline in self-esteem experienced by adolescent females, eating disorders, and violence against women, among other examples. As a result, Kilbourne immediately stresses her opinions that females are bombarded with a multiplicity of insecurities compared to males growing up. She blames this imbalance of self-esteem to the models that indirectly push women to look up to the unreachable ideal image portrayed in advertising. The result is damaging to our collective psychological makeup as far as the way we view women in the real world and how women view