Rhetorical Analysis Of Secret Economics

2nd Rough Draft of Rhetorical Analysis
Charles Eisenstein, the author of Secret Economics, writes an article Let’s be honest: real sustainability may not make business sense on The Guardian website in 2014(The Guardian). In that article, the author insists the importance of sustainability. The purpose of this article is by using the environmental practice issues in business scene, to convey the idea of how people in business should be motivated to run a business. The article is written for people in a business scene because the writer shows several examples in a business situation in that writing. Especially, Eisenstein states that people should have real motives such as love, care and well motivation to serve rather than to be concerned about statistics or numbers that indicates how much they can earn if sustainable activities are launched. The article succeeds to convey and demonstrate the idea of the writer but fails to persuade the readers since
Firstly, the question form can make a sense of closeness and emphasise the context. In the introduction, the author tries to grab an attention of the readers by starting the article with a question, “Wouldn’t it be nice if the best business decision whew aligned with the best ecological decision?(Eisenstein, p.1). Using question form can be effective to make people feel that they are involved in that issue, and works more effective if the readers agree with that idea. Secondly, question form can make a strong impression on the readers. It is considered as an element in pathos section. Also, question form have can play a role of emphasising ideas by giving an example with question form. For example, in the sentence,“What would happen to your company’s bottom line if it switched over to a green electricity supplier at twice the cost?”, Eisenstein succeeds in emphasising the difficulty of switching the electricity supply to green energy (Eisenstein,