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Rhetorical Analysis On Chevy

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Rhetorical Analysis On Chevy
Chevy has designed this commercial to entice people to buy their trucks.

As a neutral audience member this commercial seemed like it was aimed towards a more sympathetic audience who was already sold on the idea of owning a truck and could be persuaded to buy a Chevy. This seemed clear due to the fact that they did not bother to list the trucks features or capabilities but instead showed a family and their connection to the truck.

A pathos appeal is clearly being used in this commercial. It starts with a family being concerned about the broken truck and ends with the father doing whatever it takes to repair it. There are emotional pulls when they show the father finding a picture of his father and him as a little boy standing in front
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