English Rhetorical Advertisement
“It’s a bird, it’s a plane,”” no, it’s a Toyota Camry”
In the July 2014 edition of Time magazine Toyota published their ad for their new Camry Hybrid vehicle. The advertisement was a full page in the back of the magazine, simply because when people look at a magazine they start by flipping through the pages ending up landing at the back of the book. The ad is not very extravagant in my opinion. The genre of the advertisement would be more of an artistic and animated background with very vibrant colors. The clouds on the top of the ad are a pastel red, orange, yellow, pink, and white. It also has a mountain range of the same colors on the horizon with a blacktop like rollercoaster road leading back and around the page through a tunnel that has spit out a shiny new speeding Toyota Camry Hybrid at a high rate of speed. On the top of the ad in big print it says “Camry thrill ride,” and in smaller print on the bottom of the ad it says” More power than any other hybrid in its class, Camry hybrid is one heck of a ride.” This advertisement in my opinion was pretty well thought out. The ad uses pathos to appeal to the viewer’s sense of artistic value by using the visually stunning colors to lure the audience in and keep them in. It also expresses deep emotional feeling when it comes to the colors they choose. The car is red, which fits the MO of a rebellious vehicle. Red has always been associated with the car more likely to get pulled over by the police. The rollercoaster makes the audience feel as if they are going for a joyride, by associating the road with a rollercoaster. The advertisement was great, but I believe it could have been met with more of a realistic, sarcastic emotional response like the Camry did in the October 2014 edition of Time magazine, just three months later. It literally makes a bold statement when it comes to advertisement. The advertisement is in the same exact position and page in the back of the magazine, where apparently they have been
In the July 2014 edition of Time magazine Toyota published their ad for their new Camry Hybrid vehicle. The advertisement was a full page in the back of the magazine, simply because when people look at a magazine they start by flipping through the pages ending up landing at the back of the book. The ad is not very extravagant in my opinion. The genre of the advertisement would be more of an artistic and animated background with very vibrant colors. The clouds on the top of the ad are a pastel red, orange, yellow, pink, and white. It also has a mountain range of the same colors on the horizon with a blacktop like rollercoaster road leading back and around the page through a tunnel that has spit out a shiny new speeding Toyota Camry Hybrid at a high rate of speed. On the top of the ad in big print it says “Camry thrill ride,” and in smaller print on the bottom of the ad it says” More power than any other hybrid in its class, Camry hybrid is one heck of a ride.” This advertisement in my opinion was pretty well thought out. The ad uses pathos to appeal to the viewer’s sense of artistic value by using the visually stunning colors to lure the audience in and keep them in. It also expresses deep emotional feeling when it comes to the colors they choose. The car is red, which fits the MO of a rebellious vehicle. Red has always been associated with the car more likely to get pulled over by the police. The rollercoaster makes the audience feel as if they are going for a joyride, by associating the road with a rollercoaster. The advertisement was great, but I believe it could have been met with more of a realistic, sarcastic emotional response like the Camry did in the October 2014 edition of Time magazine, just three months later. It literally makes a bold statement when it comes to advertisement. The advertisement is in the same exact position and page in the back of the magazine, where apparently they have been