Chevy Runs Deep Analysis
“This trucks older than you” declares the mechanic in the 2011 Chevy Runs Deep commercial. Communicating the central message of this text that Chevy indeed “Runs Deep” judging by the many years the family depicted in the commercial has had this worn out truck. It is easy to see that the makers of this short image are appealing to the “All American” truck lover. As an audience member, I feel pretty neutral about this particular video clip. I did not find the argument persuasive because I am not a truck driver or fan and really have no interest in them or in the Chevy brand. For these reasons I had a hard time connecting with the emotion behind it and the feelings of brand loyalty they were attempting to evoke. With that said, this was clearly
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The author takes on the apparent “fallacies” that he media has been reporting in regards to video games and their long term effect. My position as a reader is resistant, and I think that the author was trying to appeal to a resistant audience as well, unfortunately, I am just not convinced. The author is appealing to a neutral audience by first listing an example of in the past why video games have been shown to be detrimental and then following up on that statement by disproving it by citing academic research and [outdated] studies. The author achieves a logos appeal in this argument by citing statistical evidence supporting his claim. In addition, his credentials are further legitimized as he is a professor at Massachusetts Institute of Technology and the article is published on a reputable site (pbs.org). I personally did not find the argument persuasive but with the authors credentials, the platform that was used the credibility from the sources published, I could see why others might be persuaded. I’m not sold on his approach to the argument seeing that I have personally encountered the effects that not only video games, but violent media in general can have on a young and developing mind. If I was to redo this article I would change a few things. Like the author, I could also cite many studies
The author takes on the apparent “fallacies” that he media has been reporting in regards to video games and their long term effect. My position as a reader is resistant, and I think that the author was trying to appeal to a resistant audience as well, unfortunately, I am just not convinced. The author is appealing to a neutral audience by first listing an example of in the past why video games have been shown to be detrimental and then following up on that statement by disproving it by citing academic research and [outdated] studies. The author achieves a logos appeal in this argument by citing statistical evidence supporting his claim. In addition, his credentials are further legitimized as he is a professor at Massachusetts Institute of Technology and the article is published on a reputable site (pbs.org). I personally did not find the argument persuasive but with the authors credentials, the platform that was used the credibility from the sources published, I could see why others might be persuaded. I’m not sold on his approach to the argument seeing that I have personally encountered the effects that not only video games, but violent media in general can have on a young and developing mind. If I was to redo this article I would change a few things. Like the author, I could also cite many studies