Appeals Activity Analysis

As I start my Appeals Activity I have chosen two examples from the list given on our assignment. For my first example, I have picked a video of a commercial that is on YouTube. The video follows a man with his family that appears at a mechanic that suggestions to fix their truck would cost more than that truck is worth and that it would be best to just sell the truck (Chevy Runs Deep). The main character is the gentleman of the family and follows him as he gathers things from his truck only to come across an old photo of him as a child with his father and the same truck he plans to sell. After he looks at the picture he sees his own son in the rear view mirror and realizes this truck is worth more than any amount of money and that it holds
I would say that this commercial was made for a sympathetic audience. Watching it for “Chevy Guys” they will feel for their Chevy’s and probably feel that they are just like the father in the commercial. They would do anything to keep their Chevy running and in the family. This commercial absolutely uses pathos appeal to speak to its audience. When the father looks at a picture of him, his dad and the truck he thinks of all the memories made with this truck and then thinks of all the memories he will make with this truck and his own son. This is a very heartfelt moment and you would be considered soulless if this moment did not tug on your heart strings. To conclude this first part of my Appeals Activity I would say this commercial’s argument is very persuasive. The commercial really tugs at your heart and ties in the sentimental value that we all have with something in our life. This commercial will really speak to true “Chevy Guys” that can recall all of the memories they have with their own Chevy. In the end, I found this to be one of the better commercials I have seen in awhile and would not change much as I felt the message and way it was delivered really hits