The purpose of the proclamation was obvious: King George III wanted to thwart the colonial rebellion by coercing them by means of intimidation, which is a form of an ethos appeal. However, the timing of the issuance of the proclamation and its diction reveal a seemingly desperate King George.
King George III opened the proclamation with the use of a self-sealing conspiracy argument against the leaders of the rebellion when he referred to them as “ill designing.” He tried to create an outlet for the average colonial subject by calling them “misled.” This also played into the conspiracy argument by making those same subjects doubt the American leadership they had followed up to that point. It seems as though he called the colonists to rethink their position by portraying Great Britain as their protector and guardian while labeling the colonial leadership as avaricious conspirators. These claims that Britain was still an excellent father figure to whom the colonists owed respect and deference were arguments of principle. However, it was clear that many colonists found incidences such as The Boston Massacre and The Battle of Bunker Hill indicated otherwise. Not only did The Battle of Bunker Hill display that Great Britain was not the colonist’s protector, but also that the British could be beaten. This loss painted a much weaker picture of King George.
The proclamation was released just before King George would decline to receive the colonists’ Olive Branch Petition. By