Rhetorical Appeals

A pet is defined as a domestic or tamed animal or bird kept for companionship or pleasure and treated with care and affection. Some people believe that pets are the most loyal friends you will ever have. Anyone who owns or has previously owned a type of pet, whether it be a dog, cat, fish, rabbit, or anything else, understands what it is like to have something so innocent depend on you. When purchasing a pet, you are taking on the responsibility of nurturing and caring for someone other than yourself. I chose a commercial by the ASPCA that raises awareness about animal abuse. The goal of the ASPCA is “to provide effective means for the prevention of cruelty to animals throughout the United States.” I chose this commercial because I am an avid animal lover and I have both a dog and a cat at home. They are a part of my family, and I would never let anything bad happen to them or mistreat them. The thought of poor animals being abused or neglected for no reason at all disturbs me beyond belief. Why would someone choose to purposely abuse an innocent creature who has no way to defend itself, and has done nothing wrong? I do not understand people who do this. Through this essay, I want to state the reasons why I was attracted to this commercial and how it swayed me to support the association. Additionally, my goal for this piece is to represent how rhetorical appeals can be used not only in writing, but also in media. Even though this commercial is most likely geared more towards animal lovers, it does an excellent job of grabbing the attention of viewers who may not have a strong connection with animals in their own lives. http://www.youtube.com/watch?v=6eXfvRcllV8 **************
Rhetorical Analysis through Animal Cruelty
Imagine that you are walking through the mall and notice the pet store on your way to the nearest Macy’s. In the window of the pet store you see two healthy, happy, golden retriever puppies