Richer Sounds Case Study

Introduction Customers are the organization’s natural resources. For this reason a business should do its best to maintain its customers or even attract more while customers are the most important resource and they need to treat them with care and be an integral part of every aspect of their planning process. Every member within a company plays a role in customer satisfaction (McNealy 1994). Julian Richer is the owner of the biggest hi-fi separates retailer in the UK. The income revenues of the company’s stocks and its low overheads are the major contributions for the company’s success. However, this is just the top of the ice burg. What is under the water are the sub-elements which without them the company would not meet its today’s blooming. Richer Sounds is mainly focusing on a niche market and they believe that they can stand on their feet even without cooperating with other companies. The key to their philosophy is the customer service. Their philosophy is to make and keep their customers happy. For this reason, the managers of the company are organizing various practices to maintain the motivation of their workers in high levels in relation to their customers, while they also try through various techniques to keep their customers satisfied. Moreover, the company is also attempting to adjust its principles to the influences of the external environment. The management style of the company responds to the needs of their employees. Communication within the company is very important while it can prevent breakdowns within a system.

Roles and Responsibilities of the managers
The theories of management are consisting of five management functions: Planning, Organizing, Staffing, Leading and Controlling. Managers make plans so to develop and achieve company’s organizational goals and objectives. A well organized plan can prevent problems before they occur or apply solutions quickly. While organizing the company is structuring its resources (personnel and